The digital age has come to transform the world. For this reason, many banks in the world understood the idea of adding strategies of business to a trend known as Phigytalis one of the alternatives that seeks to strengthen hybrid experiences so that users know reality and virtuality.
And it is that although in the largest markets worldwide, banking entities closed 9% of their branches in 2021, being one of the largest reductions in more than five years and as a response to changes. The physical points still continue to attract a large part of the users who point out that the face-to-face meeting with advisors gives them greater reliability to solve certain processes. As stipulated by an analysis carried out by the firm McKinsey & Company.
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“Digitization does not have to mean the end of bank branches, but rather the beginning of an era in which spaces must be adapted to generate better experiences for users, and it is not just about implementing a Banco Santander-style Work Café in Monterrey, Mexico, but to go further and that these spaces integrate all the connectivity tools”, mentions Alejandro Duarte, who is the Sales Manager LATAM and Business Strategy at Datawifi.
“When we talk about connectivity tools, we mean that within the Wi-Fi spaces that exist in banks, users can connect to a secure network without any problem. But also, that this digital space allows to carry out wifi marketing strategies in which entities can offer a certain product or access more data in order to provide a hyper-personalized service in the future”, highlighted Duarte.
To date, Datawifi has already contributed with the support of more than 2,000 branches in the main financial entities in countries such as Colombia, Panama, Peru and Ecuador to have Wi-Fi zones that have secure connectivity in which more than 4 million users have been connected with the objective of making use of Internal and External clients, but additionally, it continues to support other types of banking entities throughout the region that go in a process from Mexico to Argentina.
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This issue has gained more and more strength in the midst of a context where the Financial Superintendent points out in its report for this 2022 that non-face-to-face channels, that is, mobile banking and internet, were once again the most used by customers, since they represent 72.7% of the total operations that were reported in the first six months of this year.
