Argentine Diego Maradona is the first world football personality to appear in the official video for the song “Hayya Hayya (Better Together)”which was released by FIFA this Friday, hours before the draw for the Qatar 2022 World Cup in the city of Doha.
The image of the star who died on November 25, 2020, in the celebration of one of his goals against Belgium in the semifinal of Mexico ’86, appears for a few seconds at the beginning of the song, first of the soundtrack of the next World Cup.
the video clip it also includes the images of the Chilean Gary Medel and the Swedish Zlatan Ibrahimovićtwo soccer players that will not be present in the cup since their selections were eliminated.
The theme is performed by Trinidad Cardonafrom the United States, the referent of afrobeat David and the Qatari artist sensation Aisha, with a strategy of “establishing innovative and meaningful connections between football fans, music lovers, players, artists, and the sport and songs they love the most,” explains FIFA in the launch statement.
“By uniting voices from the Americas, Africa and the Middle East, the song symbolizes how music and football can build bridges around the world,” FIFA Commercial Division Director Kay Madati said of the work. influenced by rhythm & blues and reggae sounds.
The single, already available on different social networks, is the first of several that will be played in the coming months, on the way to the start of the World Cup, on November 21.
Trinidad Cardona, 22, is an Arizona pop singer who rose to fame with her viral hit “Jennifer” and later “Dinero,” both with more than 45 million views on You Tube.
Davido (29), the first African soloist to sell out a major stadium in Europe in 2019, is a singer, songwriter and music producer born in Atlanta, United States, but raised in Lagos, Nigeria, the original land of his parents.
Finally, Aisha is one of the most popular artists in Qatar, who has performed in various parts of the world, including at a United Nations General Assembly in New York and at the opening of Doha Festival City.
