Lessons for Scoundrels (Cinepolis Distribution), My Sweet Monster (Tulip Films), Wild Girl (sony pictures), El Sastre de la Mafia (Cannibal), Spiderman No way Home: The More Fun Stuff Version (extended version Sony Pictures), Vertigo (Zima), are some of the films invited to La Fiesta del Cine, which will take place from 5 to September 7 of this year in more than 7,000 exhibition halls.
For the first time it is celebrated in Mexico, The Film Festival, a joint initiative between exhibitors and distributors. This celebration has been around for several years in countries like Spain, France, Chile, Argentina and Peru, which is celebrated once or twice a year. Such is the success of the Film Festival in Spain, which is held twice a year, and many of the distributors already seek to put their films on those dates because they know of that plus that the assistance of setting discount prices has.
The organizers participating in the National Chamber of the Film Industrya (Canacine) intend that the party in Mexico be held annually in the first instance, although they mentioned that depending on the development of this first experience they will decide if it is once or twice a year.
“2019 was a record year, the year with the highest recent cinema attendance in Mexico, right now we are not at those levels, but the summer with the biggest movies and with a number of movies for many audiences and that have connected well with the audiences, as is the case of the Black Telephone movie, they have favored the numbers”, said Miguel Rivera, Director of Programming at Cinépolis.
He said that the summer figures, from May and the next few days compared to the summer of 2019, the levels would be around 70 percent.
What is it about?
During the three days of celebration, the Cinépolis, Cinemex, Cinebox, Citicinemas, Cinemagic, Cinestar, Cinetop and Cinedot chains and distributors offer the public all the films in theaters at a reduced price of 29 pesos in traditional theaters throughout the Mexican Republic , while in the luxury format such as Platinum and VIP it will be priced at 69 pesos and the technology formats such as IMAX, Dolby Atmos, 3D, 4DX or 4XD will be priced at 49 pesos.
In addition to the premieres, the films ¡NOP! (Universal), After: Infinite Love (Diamond), Dragon Ball SUPER: Super Hero (Sony Pictures), Stairway to Hell (Corazón Films) and many more.
What is the intention?
The intention of the Film Fair is to attract people to movie theaters and make them fall in love with enjoying movies on screens of 5 meters or more.
The directors of Cinepolis Y Cinemex They mentioned that inflation is attacking the pockets of the population, therefore, the Film Fair seeks that those people who have not attended theaters since the start of the Covid-19 pandemic or those who have not seen their films favorites return to their favorite cinema at a more affordable price.
Miguel Rivera mentioned that attendance at theaters on weekdays is 400,000 visitors, so with the Film Festival the figure could even double.
“It is very important to participate in this event as independent exhibitors, because it gives us the opportunity to reach a larger audience, this party where the entire sector is united and we also make 536 screens available in 134 locations,” said Roberto Rafael Henry Careta, president of the National Association of Independent Cinemas (Anci).
