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August 8, 2025
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WHY THE TRADE DESK (TTD) PLUNGED NEARLY 40%: Soft Outlook, Headwinds Tariff, and CFO CHANGE

WHY THE TRADE DESK (TTD) PLUNGED NEARLY 40%: Soft Outlook, Headwinds Tariff, and CFO CHANGE

The Trade Desk Shares Collapsed Close to 40% Friday, the Ad-Tech Firm Paired to Mixed Q2 print with a Softer-Than-Hoped Outlook, Flagged Tariff-Relaged Pressure On Large-Brand Ad Budgets, and Announcied A CFO Transition That Exte amplified Uncertainty.

Management Said New Us Tariffs Are Prompting Major Advertisers to Rein In Spending, Headwind Ceo Jeff Green Highlightd On The Earnings Call As Weighing on Big-Campaign Demand and Near-Term Growth Visibility.

The Macro Caution Overshadowed Q2 Results That Showed Revenue Up 19% to $ 694 Million and adjusted Eps of $ 0.41, Metrics That Were Roughly In Line To Slightly Better On Sales But Not Aough To Reassure Investors Looking for a Stronger Second -Half reacture

What Stung Most Was Guidance and Tone: The Company’s q3 Revenue Outlook Tracked Consensus rather than Delivening Upside, Reinforcing fears of December December Growth Amid a Tougher ad Environment and Leaving Little Catalyst for Multiple Support Following A Recent Index-Driven Rally. Several outlets Also Note That Revenue Growth Slowed From Q1’s Pace, Sharpening Worries Aboutum Into The Septern Quarter.

The Company Named Board Member Alex Kayyal As Incoming CFO, Succeding Laura Schenkein, A Move That, While Orderly, Added to Risk Perception On A Day When Investors were already reacting to Softer Signals on Growth And Demand.

The Combination of Tariff Commentary, In-Line Guidance, Slowing Growth versus Q1, and Leadership Change Triggred to Wave of Downgrades and Price-Target Cuts, Accelerating the Seloff.

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