The Google Colombia 2025 search ranking reveals which personalities captured national attention during the year.
This year, internet searches in Colombia revealed more than curiosity: they showed which characters will capture the attention of Colombians in 2025. Based on the report Google “Year in search 2025”El Colombiano revealed who the most searched personalities were, a mix that ranges from urban artists to world leaders. Here we tell you who dominated online trends.
Altafulla, the most sought after thanks to the House of the famous Colombia
The most repeated name in Colombian search engines was Altafullathe urban artist who won The House of the Famous Colombia with 51.8% of the votes and a prize of 400 million pesos.
His victory captured national attention, but his media presence and controversies also kept him trending for much of the year.
This phenomenon shows that Colombians look for current and close references, not necessarily traditional icons. Altafulla represents that bridge between mass entertainment and the new digital fame.
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Diversity in the ranking
The list also included names of global relevance. Among them, Pope Leo XIVthe first American pope elected in 2025, which generated massive searches for its historical significance.
Also appears Nicolas Madurowhose new presidential mandate and its regional impact aroused great interest in Colombia, possibly due to the number of Venezuelan migrants residing in the country.
In sports, Luis Suarez He stood out for being the most sought-after figure thanks to his controversial statements and sporting performance, a historic achievement that made him a trend.
The ranking also included political figures, influencers and media personalities: from Karina Garcia and Juan Manuel Santos, to Abelardo De La Espriella and Andy Byron, who was a trend for discovering his infidelity thanks to a Coldplay concert.
What other data did the report reveal?
According to Google, 2025 marked a change in the way we search: queries became more conversational, with phrases like “What about…?” or “How do I know if…?”, which grew a 70% compared to the previous year.
This reflects that users want explanations, context and stories. The audience is more curious and more interested in understanding the news that invades its digital spectrum.
