The digital event of CyberMonday discounts and promotions, which began at 0 am on Monday and will run until Wednesday, recorded on this first day an average discount of 27% among the more than a thousand participating brands and sales growth compared to last year.
Organized by the Argentine Chamber of Electronic Commerce (CACE), the In this tenth edition, the event has more than 1,000 participating brands in twelve categories, of which 149 are companies that are joining for the first time.
According to information from CACE, CyberMonday 2022 presents an average discount of 27% and the outstanding categories are: services (72%); furniture, home and deco (34%); babies and children (30%); food and beverages (30%); cosmetics and beauty (29%); sports and fitness (26%); clothing and footwear (25%); automotive (25%); electro and techno (22%); and travel (18%).
“We know that the economy of Argentines awaits opportunities such as Cyber Monday to make purchases that they had been postponing or even to anticipate events. That is why we created this type of event that this year has an average discount of 27%. We especially thank the Sociology Career of the Faculty of Social Sciences of UBA that helps us in the control to ensure transparency and security to users“, said Gustavo Sambucetti, institutional director of CACE.
84% of product searches are made from mobile devices and the top 5 most searched products are slippers, air conditioners, refrigerators, cell phones and televisions, the chamber said.
The Tiendanube platform, which has 45,000 stores throughout the country, indicated that the top 5 average ticket nationwide is made up of Santa Fe, with an average ticket of $17,355, Corrientes $16,770, San Luis $15,515, Santa Cruz $15,197 and Salta. $14,823.
“The rage over CyberMonday is spreading across the country, with several provinces standing out for their average purchase ticket. AMBA, a geographic location that usually stands out in this metric, is far outperformed by other regions that lead the top five provinces that they invest more during the event”, observed Franco Radavero, country manager of Tiendanube Argentina.
He added that “it is surprising, for example, the case of Santa Fe, which at the moment registers the highest average ticket in the country, with a growth of more than 178% compared to the 2021 edition of the event.”
The current date exceeds the number of orders per minute by 8% compared to CyberMonday 2021 and 2.5 products were sold per second this Monday.
By mid-afternoon, Tiendanube registered a total billing in the country’s stores of 861,257,307 pesos, with an average ticket of 13,117 pesos.
For its part, Contabilium, an online billing and management system used by 5,000 SMEs in the country, carried out a survey of sales during the first day of CyberMonday, which yielded an average ticket of 10,562 pesos, with an increase of 78.7%. regarding the edition of the event in 2021.
The turnover volume of online sales for the first day according to Contabilium grew by 92% compared to 2021.
“Compared to 2021, on the first day of Cyber Monday, the turnover volume for online sales grew by 92%,” said Leandro Halfon, CEO of Contabilium.
Said “Among the most demanded categories at the beginning of CyberMonday 2022, electronics, technology and clothing and footwear stood out mainly. The most requested products were: televisions, cell phones, tablets, headphones, sneakers and t-shirts.”
From Cetrogar they told Télam that until now the best-selling products with CyberMonday promotions were TVs (mainly over 50″), cell phones, air conditioners, fans, and refrigerators.
The construction materials store Familia Bercomat pointed out that there was a 150% growth on this day compared to the previous event (Hot Sale) and projected that in the next few hours there will be more transactions.
Gabriel Paredes, Omnicanalidad commercial manager of Familia Bercomat said that “those who found the product they were looking for took advantage of it, leveraged by more medium-term payment methods such as 3 to 6 interest-free payments with more than 60% of transactions in the channel digital while in the physical channel it is preferred by cash media”.
“In the next few hours (at night) the largest number of transactions will be seen, where in their homes and comfortably they finish concretizing the operations of products that they have already been looking at; the outstanding categories where customer demand was supported were ceramics, porcelain tiles, openings, toilets, faucets and roofing sheets”, he concluded.
