The Inter American Press Association (IAPA) denounced on Tuesday the “colossal” disrespect for the work of the journalists and of the media on the continent of America.
Jorge Canahuati, president of the Yeppointed out that the attacks on the freedom of the press they come from dictators, authoritarian rulers, drug traffickers and from word of mouth democratic officials.
“We are facing a disconsolate panorama in our continent,” said Canahuati in the mid-year reunion which was done via the Zoom platform, free and open to the public.
Media Sustainability
Another issue of concern is the sustainability of media in the region. He called it the “perfect storm” that humans enter. media due to the economic crisis that also affects them, together with the reduction in advertising.
Although they blamed the media for not “hugging” on time more efficient business modelsthe president of the Yep understands that the crisis has deepened due to the role played by digital platforms, which absorb the largest percentage of digital advertising.
With the technology, data, economic resources and content created by mediadigital platforms created an income formula “very successful” to the detriment of the industryCanahuati pointed out.
“We have been fighting for digital platforms to recognize their responsibility and pay a fair remuneration to the media for journalistic content that they use to generate profits,” he added.
Canahuati explained that so far they have received understanding from the platforms in the face of the claim, which also continue to launch support programs for the industry of mediabut “they are not enough”.
Among the examples cited is the case in australiawhere a law forced digital platforms, such as Google and Facebook, to pay users media for the news. More closely, earlier this month in Canada a law was introduced in parliament. It urges the media and to the digital platforms to negotiate the payment of the contents.
“We are not asking for gifts or subsidies: we are demanding that they pay us for our content that they use to generate profits; we claim our copyrights”, said Jorge Canahuati, who explained that the media They are companies that, in order to operate legally, must generate money from their creative work to pay salaries, taxes and operating expenses.
