The recent announcement of the Government On the creation of the figure of commercial ambassadors for investments and strategic development, it has generated great expectation and debate. This measure, published in the Official Gazette through Decree 43/2025, aims to promote strategic investments, promote exports and strengthen Argentina’s presence in global markets.
A commercial ambassador is a protocol figure that acts autonomously and without employment relationship with the State. These individuals, designated by the dome of the GovernmentPresident Javier Milei and the Minister of Foreign Affairs, International Trade and Cult, Gerardo Werthein, will work Ad Honorem, that is, voluntarily and without receiving a salary.
Commercial ambassadors will have several key functions. Among them are: to facilitate the opening and expansion of international markets for Argentine products, services and technology. Identify opportunities for the development of new international business sectors, including emerging technologies, energy, infrastructure and services.
Act in international forums, negotiation tables, business events and strategic commercial missions. Promote links between Argentine and foreign companies to promote strategic alliances and joint development projects.
Produce reports on international trade trends and investments and strategic economic opportunities to strengthen the global presence of Argentina. The creation of this figure seeks to modernize the structure of the Foreign Ministry and promote a dynamic approach to the attraction of investments.
Commercial ambassadors will act as facilitators in international negotiations, helping to attract direct investment projects and promoting integration in multilateral business initiatives.
Challenges
Although the measure has been well received, it also presents challenges for the Government. Commercial ambassadors will not represent the Nation and will not be considered officials or public employees. This means that your work will be limited exclusively to commercial and economic promotion activities, acting autonomously.
In addition, expenses related to their activities, including trips and stays, will be assumed by themselves. The creation of the figure of commercial ambassadors for investments and strategic development is a significant step towards the promotion of the Argentine economy at the international level. With an focus on innovation, employment and technological transfer, these ambassadors have the potential to strengthen Argentina’s presence in global markets and attract strategic investments that benefit the country.
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