Cencosud, one of the most important retail groups in the region, sold the Brazilian chain of Supermarkets Bretas for USD 123 million. The operation is part of a broader strategy to reorganize its presence in Latin America and prioritize markets with greater profitability.
The sales process was completed in two phases: first, the delivery of 32 stores in May; Then, the final transfer of 22 other branches, service stations and a distribution center. In total, the buyer, Supermarkets BH incorporated 54 supermarkets and other key assets for its expansion in Brazil.
The new business owner
Supermarkets BH is a Brazilian company with a strong presence in the state of Minas Gerais. With this purchase, it not only expands its network, but reinforces its position in one of the markets more competitive in the country. The transfer was authorized by Brazilian regulatory bodies without objections.
From Cencosud they explained that the divestment aims to strengthen operations in countries such as Argentina, Chile and Colombia, where the group obtains better margins. The sale of bretas allows them to release resources and channel them towards projects with greater growth potential.
A regional expansion story
Cencosud entered the market Brazilian in 2007 with the purchase of Gbarbosa. Then he added other brands, such as Prezunic and Bretas. Over the years, it has operated more than 360 stores in Brazil. However, the economic context led the group to review its asset portfolio in that country.
For Bretas customers, the change of owner does not imply a store closure, but a reconfiguration under the BH brand. Stores are expected to continue operating normally, but with new commercial policies. In a market Increasingly demanding, concentration in strong brands will be key to maintaining competitiveness.
