One year after being an independent brand, HONOR forged relationships, expanded its market, increased its product catalog, opened its intelligent manufacturing industrial park, broke sales records, and ranked in the top 3 of the largest manufacturers in China according to Canalys.
“Without a doubt, 2021 was a key year for HONOR. It was the moment to demonstrate that through our technology we could go beyond what was established and that for us independence means growth. Now, we have global partners like Qualcomm, MediaTek, Intel, AMD, Micron, Microsoft, Google, and Samsung, as well as more than 10,000 employees around the world. This is only the beginning of an era”, mentioned Ana Grimaldo, director of marketing and communications for HONOR Central America.
The company demonstrated its investment strength, since in just one year it opened offices in Peru, Panama, Chile, Bolivia, Guatemala and Ecuador, in addition to Colombia and Mexico, where it already had operations. Everything in a record time.
In addition, the brand showed industry leadership by producing smartphones such as the HONOR 50 and HONOR 50 Lite, wearables such as the HONOR Band 6, and laptops, including the HONOR MagicBook X14.
HONOR vs. the Year of the Tiger
“We are about to start the Chinese New Year, represented by the Tiger, an animal with which we identify for its independence, strength, bravery and good fortune. We just want to start our second year surpassing everything we did in 2021, and for that we will need that strength to become a benchmark”, Grimaldo said.
Experts agree that the tiger is one of the most powerful animals and that it can emerge victorious from the possible barriers that may come its way, as long as it remains true to its values. Like this brave animal, HONOR will remain true to its principles to fulfill its purposes.
In this way, the brand is ready to start this new year and among its goals for this second year as an independent are:
● Continue building relationships to have world-class partners, always with the goal of providing the best technology and designs to consumers.
● Increase the product catalog, ranging from smartphones, audio, PCs and last generation wearables.
● Keep users connected anytime, anywhere. To achieve this, HONOR will continue to execute its 1+8+N strategy.
● Become one of the most relevant smart device manufacturers globally.
● Cover the technological needs of our consumers in all the scenarios where they are developed.
