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February 20, 2025
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What brands can the ‘made in Mexico’ logo use?

What brands can the 'made in Mexico' logo use?

The “Made in Mexico” brand It is part of a strategy to boost national production. President Claudia Sheinbaum heads the Mexico Plan, which seeks to achieve “equitable and sustainable economic development for shared prosperity.”

“It is our letter of presentation to the world, a guarantee that in our country products are made with the highest quality standards,” says the DOF.

The Secretary of Economy, Marcelo Ebrard, heads the campaign that represents the identity of the products.

“The purpose of all this effort is for Mexico to go ahead, that Mexico raffles anything that comes to present us, that we are united, that we are cohesive and that we project to our country,” said the official.

“Made in Mexico” also takes relevance in the international market, with the context of renegotiation of the T-MEC with the United States and Canada.

What brands can the “made in Mexico” seal use?

He Official Gazette of the Federation published the requirements to be a creditor of this badge of the Ministry of Economy, through the Unit of regulations, competitiveness and competence. This organ is in charge of sharing the list of authorized products for their advertising.

To use the logo, an authorization is required, and the products must comply with the following bases:

  • That they are manufactured, manufactured or assembled with inputs of national origin as a whole and/or that their manufacturing is developed in Mexico, regardless of the origin of the inputs, and
  • That applicants prove that in the manufacturing or manufacturing process, they implement affirmative actions regarding compliance with one or more of the sustainable development objectives of the 2030 Agenda on sustainable development.

Application requirements

  1. In the case of natural persons, to have current official identification (INE, passport or professional card);
  2. Proof of tax situation, and
  3. In the case of moral persons, the constitutive act and a document that accredits the personality of its legal or agent representative is required.

The application must be submitted to the Unit of Regulations, Competitiveness and Competition of the Ministry of Economy, through email Made inmexico@economia.gob.mx ,

The application mail must attach with the following documentation:

  • Address and email to hear and receive all kinds of notifications;
  • Sketch, sample, photographic record or documents that accredit and allow identifying the product in which the certification brands will be used;
  • Documentation that proves that the products manufactured, manufactured or assembled have inputs of national origin in their entirety and/or that their manufacturing is developed in Mexico, regardless of the origin of the inputs;
  • In the case of having a trademark or commercial notice issued by the Mexican Institute of Industrial Property that will be used together with the certification trademarks, the corresponding registration number must indicate, and
  • The others that the Ministry of Economy considers necessary, especially to assess that the products comply with the standards of quality and excellence.

The Secretariat has a period of 10 business days to resolve the application.

In case of authorization, users must meet the requirements established for the use of the “made in Mexico” logo, according to the graphic identity manual. Once granted, The validity is 5 years.

What happens if I use the logo made in Mexico?

Use the brand without authorization is considered illegal use and the unit of regulations, competitiveness and competence reserves all legal, administrative, civil or criminal action against.



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