Transactions or purchases with Visa cards increased more than 15% this year during Black Friday in the Dominican Republic, compared to the same period in 2023 according to data from Visa Consulting & Analytics (VCA).
There was a sustained increase in both online and in-store purchases. This growth was driven by a more than 55% increase in contactless payments, highlighting the growing popularity and effectiveness of this technology.
VCA analysis also found that online transactions during this year’s Black Friday in the Dominican Republic recorded an increase of more than 35% compared to 2023, demonstrating greater growth in this segment than in online purchases. physical stores, which increased by 10%.
VCA’s consulting team analyzed data related to consumer transactions that occurred through VisaNet during Black Friday (November 24) in 2023 versus Black Friday (November 29) in 2024, excluding transactions and Expenses related to Visa Direct. These growth percentages are related to transactions in US dollars and local currency.
Countries analyzed by Visa included Brazil, Chile, Argentina, Peru, Mexico, Colombia, Guatemala, Costa Rica, Dominican Republic, Uruguay and others.
