During the Black Fridaya date that marks the season of shopping most important for business and consumers Prior to the Christmas festivities, Dominicans used their cards up to 15% more Visaboth for the shopping in person and online.
This is shown by data from Visa Consulting & Analytics (VCA), which evaluated the growth in the number of transactions that register their products, pointing out that this positive balance is due to an increase of more than 55% in contactless payments, which shows the popularity and effectiveness of this payment method, which guarantees “shopping fast, convenient and secure” in the digital age.
“The rise of transactions no contact during Black Friday this year in the Dominican Republic highlights the decisive change in the behavior of consumers and the companiesshowing a clear preference for this innovative payment technology,” said Javier Vázquez, leader of Visa Consulting & Analytics for Visa Latin America and the Caribbean.
The executive added that the results, together with the growth of the transactions of visa during this day of shopping“demonstrate the adaptability of the consumers Dominicans to the evolving macroeconomic conditions and their willingness to adopt the new rules of digital trade.
e-commerce
The analysis, published yesterday, shows an increase of more than 35% in transactions online during the digital era compared to last year, showing greater growth in this segment compared to the shopping in physical stores, which increased only 10%.
This increase in spending on e-commerce reflects the growing preference of consumers Dominicans for the shopping online, driven by better connectivity and mobile commerce options, in addition to highlighting a “promising digital ecosystem” that is being consolidated locally.
He consulting team of VCA analyzed data related to transactions of consumers that took place through VisaNet during the Black Friday (November 24) in the year 2023 compared to Black Friday (November 29) in the year 2024, excluding transactions and expenses related to Visa Direct.
These percentages of growth are related to transactions in US dollars and local currency.
The countries analyzed They included, in addition to the Dominican Republic:
- Brazil,
- Chili,
- Argentina,
- Peru,
- Mexico,
- Colombia,
- Guatemala,
- Costa Rica,
- Uruguay,
- Puerto Rico,
- Panama,
- Honduras,
- El Salvador,
- Ecuador,
- Paraguay,
- Jamaica,
- Bolivia,
- Nicaragua,
- Trinidad and Tobago,
- Bahamas
- Barbados.
