Visa and the Santa Cruz Bank announced a collaboration agreement to support the advancement of the technological innovation that will improve the digital payments and offer exclusive, convenient and attractive benefits in unique proposals in the Dominican market and strengthen preferential segments and SMEs (small and medium-sized companies).
The agreement will also allow collaboration with companies fintechs (financial technology firms) in the application of new formats of digital payments, promoting new sales channels with global solutions for the detection and prevention of fraud in a fast and reliable way.
“This alliance with him fills us with pride. Santa Cruz Bank, which will allow Visa develop work programs to support the bank in its process of transforming the way it distributes its products and services, using the APls of Visa to modernize their electronic channels, providing a self-service experience “, commented Sofía Antor, general manager of Visa for the Dominican Republic.
“In that sense, we will work together to support a robust agenda of technological innovation of Santa Cruz Bank, to make the payments ecosystem more efficient ”, he added.
Likewise, Fausto Arturo Pimentel, executive president of Santa Cruz Bank, expressed that this alliance is of great importance for the institution, since it will allow it to continue developing relationships with its clients through an innovative proposal of products and financial services.
As part of the agreement, the bank will launch new unique value propositions in the market for cardholders Visa. The most recent is the card in partnership with Supermercado Bravo. In the same way, the value proposition for the preferential segment and that of SMEs will be strengthened.
Also, establish collaboration with local companies fintechs in the application of new payment formats such as the QR code, in addition to introducing technological capabilities that add security to payments in electronic commerce, such as tokenization and consumer authentication (3Ds).
For the preferential segment, options will be offered that allow cardholders Visa BSC enjoy benefits and facilities according to your lifestyle, with a new credit credential thought and designed reflecting exclusivity and innovation, according to a press release.
