Over the years, independent record labels like Velcro Records They have been responsible for making important rhythms known such as Country, Blues, Rock, HipHop, Grunge, among others.
Pursuing a vision that a record label can be friendlier to artists, millionaire businessman and philanthropist Shevell M Riley He has decided to diversify and show support through his label to those talents who are looking for a pleasant and efficient space for creation and production.
Unlike the big, major labels that seek to generate huge sales from an artist’s work, independent record labels have developed their own strategy in developing artists and groups.
In the case of Velcro Records, he wants the artist to have creative control over his material and receive a higher percentage for his work.
The more active participation in decision-making regarding marketing and strategy for record material is one of the advantages, which is why Velcro Records has put several artists on the map with their videos and songs to date.
An example of this is the most recent success of his first hiphop singer, Hotblock Jmoe, who had the release of his single “9x Outta 10” with the participation of Tory Lanez.
The single was released in October 2022 and already has more than 3 million views on YouTube, hundreds of thousands of plays on Spotify and was positioned as one of the top 100 on YouTube Music in the UK.
Considering that the scope of the musical material crossed borders, this is one of the first projects in which Velcro Records extends to the international market.
As a next move for Hot block’s single Jmoe, Velcro Records is slated to release their first album in Q1 2023 which will include notable collaborations from Tyla Yaweh, G-Herbo, Fresco Trey and Yung Bleu.
Although for the moment Velcro Records prefers to keep the mystery of what other movements it will make to stand out in the international market, the owner emphasizes that it will continue to maintain an artist-friendly rhythm and work team and that 2023 is destined to be full. of outstanding results. In Shevell Riley’s opinion, the incredible for the record label has begun.
