The romantics still exist and thanks to them, flower shops hope to reach sales at pre-pandemic levels in this campaign for the Valentine’s Day.
“Despite the fact that the COVID-19 pandemic continues, the expectation of this year in the campaign is to recover what we had in 2019 on this special date”, said Pablo Rodríguez, general manager of Galafin, to that medium.
He added that for the same Monday, February 14, they have the goal of placing more than 150 repairs on their clients.
Online sales increase
For the Galafin company, its online sales channels have been repowered, so that social networks: WhatsApp, Facebook and Instagram represent 50% of sales, while its website has the other 50%.
Meanwhile, the profile of its potential clients on this date is 95% male and 5% female. The ages are on average 25 to 35 years.
more retailers
The manager also specified that Peruvians are now more detailed when choosing their gifts. He gave as an example that before it was very common to order roses in boxes, but now they ask for more elaborate arrangements.
Along these lines, Rodríguez argued that florists have to be constantly innovating with other models, since flowers are perishable.
“What they ask for the most are flower arrangements that have ceramic, glass, wood, etc. bases as a support. In our case we help them to personalize them with the phrases printed on the petals of the roses. They even ask you to print allusive photographs of the people they want to surprise”, narrowed down
Average ticket
Rodríguez indicated that the average ticket for customer purchases on this date of love is S / 150.
In addition, he pointed out that the products with the most demand for Valentine’s Day are roses, tulips and sunflowers.
