As a consequence of the protests, Peruvians will spend between S/100 and S/150 for Valentine’s Dayan amount lower than the amount they disbursed on February 14, 2022, which varied between S/190 and S/250, revealed the Lima Chamber of Commerce (CCL).
The president of the CCL Retail and Distribution union, Leslie Passalacqua, stated that on this Day of Love there is an impact due to the social uncertainty that exists in the country.
“With the current uncertainty, Peruvians will be cautious with their purchases, and it is that they are more concerned about the basic basket and basic necessities; so your purchases for this February 14 will be more thoughtful, ”he assured.
Look: Protests in Peru: US$600 million will be lost due to the lower arrival of international tourists
Despite this caution, among the most preferred products in Valentine’s Day It will be the chocolates, the bouquets of flowers, the perfumes, the jewelry and the stuffed animals.
Likewise, the CCL representative stated that a 3% growth in retail sales is expected, as registered last year. This campaign represents 8% of the annual sales of companies in the sector.
“For this one Valentine’s Day, the vast majority of operators will expand their promotions, since they need to recover the sales lost due to the protests, added to the fact that in the summer the campaigns are for sale and the margin is much lower”, he explained.
