Valentine’s Day: How much do lovers spend on flowers and chocolates?

After two years, Peruvians will be able to celebrate the Valentine’s Day without so many restrictions because of the Covid-19something that mainly excites lovers, but also activates the flower industry and flower growers in our country.

Undoubtedly, flowers are the most requested gifts on the so-called Valentine’s Day, which is why Guillermo Rivas, head of marketing for the flower shop and gift shop Magic.pe reveals that on this date Peruvians can spend up to 600 soles on a single flower arrangement.

“Peruvians are very emotional and conceited. Therefore, when falling in love, we do not skimp on prices. The range of spending is quite wide and will depend on the purchasing power of the buyer. You can spend 99 soles on a Magic box of roses, as you could opt for a more exclusive arrangement and a more complex and impressive preparation that can cost 600 soles on average, however unusual it may seem, this type of purchase of super premium arrangements has been on the rise so far this year”, maintains the executive.

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Red roses are undoubtedly the favorite flower of love, hence their high demand, which in this Valentine’s edition will not be the exception. However, more and more Peruvians choose to give yellow roses that symbolize joy and happiness or those in pink and lilac tones that are very fashionable and convey security and beauty. Tulips, despite being an expensive and less voluminous flower, also have a considerable increase in demand.

“In the 2022 Valentine’s campaign we managed to overcome the fence of 6,000 units delivered and for this 2023 we plan to increase by 35% supported by the positioning that our brand is experiencing, despite being new, we are barely 2 and a half years in the market and fortunately we have had exponential and above all sustainable growth, based on our platform that seeks to democratize the delivery of premium arrangements in all corners of Lima and Callao without major restrictions, supported by our delivery system based on an experience that favors the employment of hundreds of taxi drivers.” adds Rivas.

more than flowers

But the flowers are not the only protagonists on the Day of Love, there are also the chocolates that are a delicious declaration of love that for this date, Guillermo Rivas, details that they can sell only on February 14 up to more than three thousand units.

“The demand for chocolates opened up new opportunities. For this reason, knowing the preferences of the public, we have launched our mini cookies filled with chocolate chips made in an artisanal way, the success has been such that it became the perfect complement to the arrangements. From a commercial point of view, we can say that it is the most relevant product of our cross selling. In fact, it helped us open a space in the dessert and cookie market, to the point that we are in negotiations with some supermarkets to have exhibition and sales spaces.“, Add.

Seeing this demand, the Peruvian firm has been expanding its portfolio of exclusive products to complement the shopping experience with a collection of mugs, its own perfume and a line of stuffed animals called Matt & Charlotte to be launched shortly.

On the Day of Love we want to give the best to our loved one to entertain him on this February 14,

DATA:

www.magia.pe is a virtual flower and gift shop with coverage throughout Lima and Callao.

Physical Stores:

• Av. Benavides 3887, Furrow
• Magic.pe jockey square

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