Channels or digital media have become an essential element for the marketing and payment of services in the country. Its features allow users to save time, and companies to streamline their sales process and take advantage of technology benefits that enable them to create promotions and attract customers at a lower cost.
Before the pandemic, the use of digital channels had gained ground in the country due to the number of young people who prefer and understand the mechanisms of electronic banking. However, after the confinement due to the COVID-19 pandemic, there was a change in the consumption compartment.
According to him central bankfor May of this year, 1,110,145 users were registered who use their cell phones for financial transactions, being 70,678 more people than the 1,039,467 who used it in the same month of 2021, for a growth of 7%.
The values mobilized by electronic transfers, including debit and credit operations and instant payments, reached 4,089,752 million pesos, 76% of the operations carried out in the financial system during the first five months of this year.
Of the values mobilized by electronic platforms, 3,040,020 million pesos were paid with direct debit and credit cards, that is, the user did not use any type of intermediary to pay for the service or product. People transferred the money from their account to the establishment’s.
Electronic banking
The central bank registered that by June 2022, 1,020,155 million pesos were mobilized through the digital applications of the different financial entities in the country. The number of transactions was 6,667,566.
47% corresponds to operations for amounts from 5,000 to 50,000 pesos; 39% was for amounts less than 5,000 pesos. While 7% was for volumes greater than 100,000 pesos.
