Through the years, Guatape, Antioquiahas become a region recognized for its tourist potential, great businessmen and personalities have taken advantage of this quality and have built and/or bought luxurious real estate. Now comes the new project that incorporates these ‘eccentricities’ and unites it with a concept of caring for the environment, the ‘Forest Hospitality‘.
(See: Hotel occupancy would fall 15% due to the situation in 2023).
With this project, which will have an investment of about $15 millionis looking for the international recognition. According to current data from the Medellín and Antioquia Real Estate Market, 55% of home buyers in this region are not from the area itself, and more than 40% buy for investment.
(See: The best hotels, clubs and restaurants in Colombia in 2022).
The first forest of ‘hospitality‘ in the world: Nido de Agua, is an architectural project designed by startupa real estate group that has worked on highly relevant projects such as Joinn Hotel, Indie or ABC&D.
(See: Challenges of tourism in the country, during 2023, to stay afloat).
Likewise, this project will be developed in partnership with other companies such as LOKL, the collaborative investment of real estate projects, Soulland, who supported the construction of the Arvi Regional Ecotourism Park, which is very close to Medellín and which exalts the cultural richness and environment of the corregimiento of Santa Elena or the architecture studio OA+.
(See: ‘We continue to want to grow in Latin America’: NH Hotel).
Hotel.
Courtesy
The work that will begin in the first months of the 2023will have 50 ‘nests’ of different types, that is, triangular structures that will be suspended from the groundin the middle of a 29,244m peninsula where you can find more than 1,200 pine trees, which will be preserved with a type of architecture that does not impact the environment. environment.
Camilo Olarte, founder and CEO of LOKL, explains that ‘hospitality’ is an innovative and lodging model that has been promoted worldwide and is coming to Colombia for the first time, where priority is given to generating unique experiences within the areas common, the environment and, through the events that can be carried out.
“With this model, we redefine the concept of traditional hotels and identify the needs of the new tourist. In addition, we integrate work and vacations in the same place and time, joining the global trend of Workation”points olarte.
For the CEO of LOKLhotels must also be understood as a space not only for to sleepotherwise “also to meet, collaborate, socialize, enjoy, dream, experience, feel, connect, among many other sensations”.
Some good points of this trend known as ‘workation’is precisely the ease with which people can continue working and disconnect at the end of their obligations of the day, especially if you are in a hotel or resort where you can combine other activities.
It is worth remembering that this is a trend that has increased after the pandemic.
This project is that guatape It is 44 kilometers from Medellín, that is, it also offers a business center, which is currently the second most visited in Colombia, with more than 1,200,000 tourists in 2022 and, which has been recognized on more than five occasions, in different categories, by the World Travel Awards, the most recent being the Best Emerging Destination in South America, according to the firm.
Thus ‘Nido de Agua’ will have common spaces such as the FireNest and the StoneNest, a couple of restaurants in gastronomy aware.
He will also have a club nauticalin which users will have a dock, sports store and hybrid spaces that adapt to different activities.
The manager of LOKL highlights that this type of project will generate a great economic and social impact in the region, since its model adapts and allows serving different audiences every day of the week, therefore, It will not only receive an investment for its construction, but also seeks to be a sustainable project and growth that I supported local workers and regional brands that promote and stimulate its growth.
“In addition to generating a social impact and preserving the environment with an eco-friendly alternative, we also plan to create the first ‘hospitality’ school in Guatapé within the facilities, to promote and boost the skills required for tourism entrepreneurship” , Olarte concludes.
Now, this destination that has a greater potential every year vacationwill be a place of reference for millions of tourists in the world who will want to connect with nature, practice water sports, rest, enjoy and, from time to time, fulfill their obligations labor virtually, a trend that continues to date.
PAULA GALEANO BALAGUERA
PORTFOLIO JOURNALIST
