48 hours before the polls open so that Chilean citizens plus foreigners authorized by law vote and elect the next Republic President, Google deliver a summary of the main search trends that were recorded during the campaign period, generated from queries made by Internet users in Chile.
For more than two months Google made available to national users a special website for Google Trends dedicated entirely to the 2021 general election.
The objective of this initiative was to offer a snapshot of the moment on search trends, created from people’s queries in real time. In this way, those who had the opportunity to enter were able to explore how people searched for information about the candidates for the country’s Presidency, which were the places where applicants arouse the greatest search interest, among other aspects.
That is how, from October 13, until the Thursday, December 16, the platform shows that the candidate of the Wide Front and I approve of Dignity, Gabriel boric registered a peak of searches Sunday, November 21, the day the first electoral round was held.
In that period of time, the Chileans turned to Google to answer questions about topics, characters and events that aroused their interest from the electoral campaigns, interviews and different public instances that had the presence of the candidate from Magellan.
This is how, among the main queries of users, are those related to the proposals of their government program, the political party in which they are active, as well as those related to the alleged harassment that occurred in 2012. By On the other hand, enthusiastic Internet users turned to Google to find out the memes that were made around the figure of the broad front, and others asked about more personal issues such as their age and the name of their partner, which at least until a few weeks ago it was not widely known.
In geographical terms, the users most eager to know more details in relation to Gabriel boric are found in the regions of Magallanes, Valparaíso, O’Higgins, Metropolitana and Bío Bío.
On the other side of the road, and in the same period of time, Jose Antonio Kast registered a peak search on monday November 22th, after obtaining the highest percentage of voting among the seven candidates for the presidency, which meant their passage to the second electoral round.
When it comes to talking about the main trends that were triggered around the candidate of the Christian Social Front, you can mention those that are related to his government program, as well as those made about his wife, Maria Pía Adriazola. On the other hand, some people entered Google Search to find out “Whom Kast“ Y “Why not vote for Kast” In addition to knowing his biography, what he was like when he was young and the memes that his campaign left behind.
The regions where there was more interest, to find out more about the former president of the Republican Party, were those of Magallanes, La Araucanía, Los Ríos, Valparaíso and Bío Bío.
