“We are purging accounts that have not been active for several years, so they will probably see their number of followers drop,” the owner of the social network warned in a tweet.
After the tycoon bought the platform for 44,000 million dollars at the end of October, began a transformation of its operation, at the point of massive layoffs and chaotic changes.
Many advertisers exited the website and app, while the new Twitter Blue paid subscription formula (to be certified and have some privileges) seems a long way from compensating for revenue losses, according to analysts.
But the head of Tesla and SpaceX continues with his bet, encouraged by the responses of his fans.
“We work hard to make your feed as interesting as possible…How is it today compared to six months ago?” Musk asked Sunday in a poll.
Approximately the 46% of 1.5 million voters answered “better”, and 38% “worse”.
Elon Musk has mentioned an enigmatic goal several times in recent months: “maximize usage time (spent on the platform) without regret.”
When brands decide where to advertise, they take into account different metrics, including the number of daily active users (or at least once a month), the average time on the platform or even “engagement”, that is, the number of interactions with the contents (such as comments, “likes”, etc.).
The “time spent without regret”, “It’s not like the total number of users or another (metric). That’s just the total number of minutes without regret,” Musk explained at a conference for advertising professionals last month in Miami, Florida.
Musk did not indicate how this parameter is specifically measured, whose name suggests that its appreciation is subjective.
According to studies by the consulting firm Insider Intelligence, Twitter’s revenue will fall 28% this year because “advertisers don’t trust Musk.”
In an interview with the BBC, Musk nevertheless assured that advertisers are coming back and that the company was “close to breaking even.”
The entrance Twitter will delete all inactive accounts was first published on newspaper TODAY.
