Miguel Velosa, at 73 years old, shows that ingenuity is also served in a cup of red.
News Colombia.
TuBarco found John Valdez, the coffee seller who has gone viral on social networks for traveling the streets on his bicycle offering red wines and carrying with him a brand that inevitably arouses smiles and curiosity. Its history, far from controversy, has become an example of popular creativity and entrepreneurship born from the streets.
See: “They have everything to set up competition,” coffee growers complained about Juan Valdez, but they also complain
Behind this initiative is Miguel Velosa, a 73-year-old from Santander who decided not to give up in the face of economic difficulties and to bet on a simple but powerful idea: selling hot coffee while paying a visual tribute to one of the most emblematic brands of Colombia, Juan Valdez, symbol of national coffee and peasant effort.
The curious similarity of the name and the aesthetics of his venture made John Valdez’s videos quickly go viral on digital platforms, where thousands of users highlighted his ingenuity, his positive attitude and his discipline to work every day, regardless of age or the conditions of the environment.
The story took an even more positive turn when it became known that the renowned brand Juan Valdez is looking for him, not to initiate legal action, but to explore possible approaches for positive purposes, as has been commented on networks. An example that dialogue and recognition can open unexpected doors.
“An example of creativity, ingenuity and enthusiasm,” wrote the famous Colombian brand on its social networks.
Unlike other recent cases that have generated controversy over the use of trademarks, this situation has become a message of inspiration. It is not about conflict, but about the ability to transform a cultural reference into an opportunity to get ahead with dignity and honest work.
The story of Miguel Velosa and his coffee bicycle is today a reflection of Colombian ingenuity: a mix of necessity, creativity and perseverance that connects with people and reminds us that, even in the midst of adversity, there is always room to reinvent oneself and continue pedaling towards a better future.
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