Trends: “Shoppers are looking for better deals online that they can’t find in physical stores”

Despite the difficulties the country is going through, economic experts believe that Peru will continue with a trend economically positive during the present year. According to the macroeconomic projection for 2023 that was recently issued by the Central Reserve Bank of Peruthe country is expected to maintain growth above the region’s average during this and next year.

Regarding the projections of digital purchases in Peru, according to the Peruvian Chamber of Electronic Commerce (Capece), in 2023, the increase in online sales would be between approximately 20% and 30%, and despite the fact that e-commerce is already It is not the only form of consumption, the online channel will remain in force.

In this context, Estefany Camacho, Country Manager of the Tivendo startup, indicates that with regard to consumer behavior, this trend in the purchase process, through digital channels, will not replace physical sales, but will complement it to improve the shopping experience. buy. “Currently, the model of buying online and then picking up at the point of sale is telling the time, because the buyer looks for offers that he cannot find in physical stores”, indicates Camacho.

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In this sense, the expert points out that one of the key factors for the revitalization of businesses or ventures in Peru is the use of management software which allows the automation of business processes, such as electronic invoicing and warehouse controls, the latter in charge of the reception, storage and movement of merchandise.

It is at this point that point of sale software becomes especially important for businesses. “Offering customers the possibility of paying directly, reliably and without the need for cash gives an added potential to the establishment, since by offering customers more payment options, the probability that sales will be completed increases”, says Camacho.

Point of sale software allows entrepreneurs to more efficiently control the stock of their products, eliminate downtime, calculate promotions more efficiently and get to know their customers better. “By eliminating duplication of processes, companies become more efficient and reduce their operating and administrative costs, which results in better margins or business profits.”concludes the specialist.

Tivendo, software of the Digital Business Management Ecosystem, is developed by Defontana, a Latin American company with more than 20 years in the digital transformation market and a pioneer in the implementation of 100% web ERP software based in Chile and now in Peru. From the platform you can manage all tasks related to sales such as collection with various payment methods, invoice generation, inventory management, cash flow control, supplier registration and optimization of the customer experience. customer by reducing their waiting time at the point of sale.

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