Faced with the low temperatures of New York City, the station 42 of the Grand Central terminal and six wagons of the Metro provide a pleasant warmth that goes beyond its heating system, since yesterday, Dominican Republichis joy and his smile, are present in the populous transportation system of the Big Apple.
He Ministry of Tourism launched here Subway to Paradise (Metro to Paradise), a campaign that will run for more than 15 days, and was inaugurated in one of the busiest and most visible points in the United States.
The iconography, also present in six wagons of the NY Subway completely covered with images of dominican landscapesrefers to different provinces of the country and its various tourist attractions and is complemented by the slogan “Dominicana smiles at you” or “Dominican smiles at you“.
On a tour of the Central Station with Dominican businessmen, officials and journalists, the tourism minister, David Colladohighlighted that this initiative exposes the best of tourism national form innovative.
“This is the different, entrepreneurial and innovative in which we are promoting the Dominican Republic and placing our country brand“, he expressed.
It is estimated that this terminal is used by around up to 750,000 people a day, which represents an exposure of high impact. Collado explained that the permit process It was the most complex part of the entire operation.
As for the costssaid that it was only a reorientation of spending on promotion for the American public, which is the largest item in that budget.
Murals alluding to the tourist attractions of the DR, cultural, gastronomic and artistic spaces were placed at the station. In the activity he sang meringue Toño Rosario.
