The National Holidays are the time of year with the highest tourist influx in Peru. Vaccination against COVID-19 and remote work have facilitated the tourist movement; With this, various trends have been strengthened: the use of technology, the possibility of having flexible travel offers, the search for authentic experiences and the concern for ecotourism.
“Tourism generates more than 1 million jobs in the country, in addition to contributing to the economy, generating new businesses and culture, improving infrastructure, among others. However, much of this change goes hand in hand with the adaptation to new trends. The innovationboth physically and digitally, is essential for the development of all types of businesses” comments Ximena Vargas, General Manager of SumUp Peru.
As of May 2022, it was estimated that 44% of Peruvians would travel in the next 6 months. In addition, only in January of this year, more than 61 thousand tourists international They arrived in the country, mainly from the US, Spain, Mexico, Chile and Brazil. Given this, the need to implement digital strategies that allow Attract and identify the potential audience in a more accurate way.
Currently, the digital channels that are most used to promote tourism are social networks (37%), online travel agencies (21%), advertising in Google Ads (14%), webinars (11%) and blogs ( 6%). However, according to a study by PromPerú, the 28% of merchants still looking enhance its promotion and sales channels, and the 14% search to adopt a new Sales system and reservations.
In this sense, Vargas offers five tools that will allow you to organize and improve your sales:
- Social networks: Facebook, add information to more detail, contact, opinions, among others; Instagram offers featured material through stories and an attractive profile through Photographsand Tik Tok, presents videos in trend, with greater ease of becoming “viral”. You must be constant in the content and active with the audience, since most of the recommendations It usually comes from there.
- Digital calendars: All iOS and Android devices have calendars by default. In addition, platforms such as Google Calendar allow you to generate reminders or events, with the option of adding locations, guests and even generate alarms. All this can be sync up with other devices, such as tablets or PCs, so you can keep all the information in one place.
- Payment solutions: Payment links, wireless POS and the use of QR are essential to increase sales. More than 60% of the population has reduced the use of cashtherefore, offer diverse payment options will ensure all sales. SumUp accepts payments from both national and international cards, without charge an additional fee. In this way, it will be possible to attract and generate more securitytrust and flexibility.
- Apps to organize your finances: Each entry and exit must be organized through platforms digital, since in this way the loss of information is avoided and time is used more efficiently. Spendee, Wallet, or the apps from the same payment platformsthey work as automated and friendly to do tracing to the movements.
- Platforms to generate impact presentations: personal cards, brochurequotes and presentations as a company, are the first Print towards the customer. tourist services must differentiatenot only through experience, but through image corporate. For this, there are platforms such as Canva or Genially, which have default templates that will allow you to design more easily and attractively.
Latin America has had an annual tourism recovery of 50% and more and more people worldwide are considering taking a trip international. In that sense, make strategies to offer a differentiated service is essential to to hold back Y Attract to clients. Payment solutions are even more attractive for international customers. The links, for example, make it possible to secure a reservation from anywhere in the world and prevent tourists from carrying large amounts of cash or not having the local currency to make payments.
