Last year, tour operators in Brazil embarked 8.4 million passengers, a growth of 13.5% compared to 2021. The number is a record in the historical series, reveals the Yearbook of the Brazilian Association of Tour Operators (Braztoa ) 2023, which was released on Wednesday (12).
Of the total shipments, 5.4 million were passengers transported in the domestic market. In the international market, 3 million people embarked, the highest number ever recorded by the association.
Most trips were destined for the Brazilian Northeast, responsible for 38.4% of departures. Then came the Southeast (24%), South (17%), Midwest (11%) and North (9.6%) regions. In Brazil, Salvador was the most searched city, followed by Porto de Galinhas, Recife and São Paulo.
In international travel, European countries led the preferences, with 37.71% of departures. Then came South American countries (15%); North Americans (14.7%); Central Americans and Caribbean (13.3%); Asians (11.3%); African (6%) and Oceania (2%). The best-selling international attraction was Walt Disney World, followed by ocean cruises. The most visited countries were the United States, Portugal, Italy and Egypt.
According to the association that represents the sector, the companies’ revenues totaled R$ 11.55 billion in sales, 62.7% higher than in 2021. The association pointed out that the total is 23.5% lower than that recorded in 2019 , but it shows that companies are getting closer to the numbers seen before the covid-19 pandemic.
resumption
International tourism represented more than half of revenues (55% of the total), amounting to more than BRL 6.3 billion, and was the highest recorded in the last 12 years – 341% higher than in 2021 and 3.2% higher than in 2021. 2019.
On the other hand, the number of domestic trips fell by 10.5% compared to 2021, and totaled BRL 5.2 billion.
“This was the year of the resumption of international tourism. With the opening of borders, the cost-benefit ratio and the pent-up demand of recent years, we have observed an inversion of the recent scenario. Although we cannot identify the exact motivation, this behavior can be, in part, explained by the high prices of airline tickets in the country, expanding the opportunity to travel abroad”, said the president of Braztoa, Roberto Haro Nedelciu, through of note.
For Braztoa, the numbers for 2022 could be even better if it weren’t for the difficulties faced by the exchange rate variation and the lack of specialized labor.
For the purchase of trips, the payment option in more than five installments was preferred by most customers (50.1%). Credit card was the main means of payment, being used in 68.7% of sales; followed by Pix, with 19.1%; and bank slips, with 10.8%.
