Regarding the geographical distribution of purchases, Bogotá was the city with the highest average expenditure per person.
What Colombians bought on Black Friday.
Black Friday 2024 It was once again consolidated as one of the most anticipated commercial dates for Colombians. During this day, online purchases experienced a significant increase, with the categories of fashion, video games, beauty and home and garden, standing out among the products most in demand by consumers.
According to data from Tiendanube, Colombians spent on average $139,067 during Black Friday 2024, which represents an increase in 69% compared to 2023 sales. Among the best-selling products, clothes were the most popular, with an average value of $111,039. The video games They were also in high demand, with an average spend of $132,743, followed by watches, with an average value of $284,497.
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“Black Friday has established itself as one of the most relevant dates for online sales at the end of the year, offering consumers attractive discounts and the opportunity to advance their Christmas shopping or purchase household products,” he said. Augusto Otero, Head of Expansion Latam at Tiendanube.
Regarding the geographical distribution of purchases, Bogotá was the city with the highest average expenditure per person, reaching $172,851. They followed him Antiochwith $146,693, Cauca Valleywith $161,946, and Santanderwith an average expense of $210,265.
The schedule of The highest activity in online shopping was at 7:00 p.m.when the highest transaction volume of the day was recorded. Additionally, free shipping stood out as a key factor for many consumers, as a 24% of deliveries made had no additional cost.
The event also showed a strong preference for mobile devices, which represented the 74% of purchases made, while computers accounted for 36%. In terms of payment methods, bank transfers were the most used (30%), followed by credit cards (16%) and digital wallets (10%).
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This Black Friday 2024 made it clear that Colombians continue to adapt to electronic commerce, with significant growth in online purchases and a clear trend towards the use of mobile devices and fast and secure payment methods.
