This is how neighborhood stores are fighting D1 and Ara

An analysis of the traditional purchasing channel shows that 7 out of 10 people feel that if they buy in a store they will save time and they will have to travel less compared to making purchases in another establishment.

Additionally, 3 out of 10 people state that buying in these places allows them toAccess better prices compared to those found in a supermarket.

The data is part of a study carried out on neighborhood stores and cafeterias nationwide by the advertising agency Sancho BBDO, through its Intelligence and Consumer Department together with the Shopping Experience unit.

Catalina Rodríguez, director of the Department of Intelligence and Consumers, explained that in the investigation the people indicated several advantages of shopping at neighborhood stores.

They claim that they allow them to “make the talk work”, “keep the family happy”, “seek the best for me and mine”, “pay for Nequi or Daviplata”, “pay the services and send the money to my family”.

They also mention benefits like “that they sell me everything and even medicines” and “tell someone you trust about your problems and joys”.

In general, they perceive that they access a close treatment addressing emotional and home needs that the community needs, explains the expert.

Another of the relevant findings, says Sancho BBDO’s research, is related to the appearance of new shops and cafeterias in the different neighborhoods of the city.

He points out that, historically, it has been conceived that the stores are located in popular neighborhoods, however, it was detected that they currently exist between 3 or 4 stores in high-income neighborhoods.

“This is a phenomenon that was generated in the pandemic but that has been consolidating in recent months, where aesthetics and cleanliness have become the attributes most valued by consumers.“, Explain.

For his part, the director of the Shopping Experience Unit, José Alexander Gordon, points out that the study demystifies the shopkeeper imagery that has been cultivated in recent decades.

“We show that the figure of the shopkeeper as a 50-year-old man, formed with a basic education and who takes care of everything in his business, is not like that. We found that 55.5% of the shopkeepers are women, 39.8% are between 26 and 40 years old and 32.7% have a professional title. Additionally, 5 out of 10 establishments studied have at least one employee paid for the work carried out there and only 24% of the shopkeepers are owners of the point of sale.”, he explained.