The Peru It is considered one of the countries with the greatest spirit entrepreneur of the world. In fact, according to Datum Internacional, 55% of Peruvians currently have a business, of which almost half were born in pandemic.
For Michiko Oshiro, academic head of Business at the Certus institute, undertaking in times of crisis turns out to be a difficult and risky decision; however, it is possible to do so and obtain good results if we prepare ourselves correctly and know how to identify opportunities.
“The current situation should not be an impediment to entrepreneurship. The Peruvian economy projects a growth of 3.4% in 2022, which translates into opportunities in various business sectors. This scenario must be taken advantage of by new businesses, integrating innovation and creativity into their actions to identify potential investments and the correct use of tools to recognize market trends”, says Oshiro.
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In line with this and regarding the World Entrepreneurship Day that is celebrated every April 16, the Certus specialist points out the importance of fostering a culture that contributes to the strengthening of entrepreneurship in times of crisis, as they play a key role in growth active and dynamic economy. Thus, Oshiro shares five tips for investing in a business safely:
Set your business idea
While it is true, defining a business idea and determining the market you want to enter is key to entrepreneurship; The most important thing is to identify the differential value that makes the business proposal unique. To do this, variables that will differentiate the brand from the competition must be considered.
Evaluate the market sectors
This step is important, even more so in crisis contexts. It is necessary to know and investigate the business sectors with the greatest opportunities; In fact, it is estimated that by 2022 the areas of services, mass consumption, technology and digital; and health, would be the ones with the greatest dynamism.
Create a budget
Before starting any undertaking, it is necessary to create a budget that includes fixed and variable monthly expenses. Contrasting this amount with the base budget of the enterprise will allow you to verify that the income covers the investment made.
Develop an action plan
This mechanism allows organizing the work to achieve real objectives in the short and medium term, by detailing the actions to be carried out and everything that they involve, such as time, responsibilities and conditions.
use digital channels
It is important that new entrepreneurs add digital platforms and channels to their businesses, this will allow them to generate greater sales opportunities, maintain more active communication with customers, enter other markets, among other benefits.
Finally, the Certus expert recommends that all those who have an entrepreneurial spirit take on the necessary challenges to create business plans aimed at meeting the needs that are generated in the face of a crisis, but above all, constantly train to ensure a solid base and the expected growth of your business.
