The Ministry of Culture of the Nation and the Ministry of Media and Public Communication launched this Monday afternoon the filming stage of the 81 productions selected from the Renacer Audiovisualthe official program that will allocate more than 2,400 million pesos for the reactivation of the sector and the generation of more than 4,200 jobs throughout the country.
“Our message is that we support and we will continue to fervently support Argentine work in production. We are going to continue making the maximum efforts so that the Renaissance has continuity”, said the minister. Tristan Baueraccompanied on the spot by Jessica TritenGeneral Manager of Public Content SE; Julio Barriosunion secretary of Satsaid and by the audiovisual producer Ferdinand Sokolowiczthe other speakers of the day.
During his speech, the Minister of Culture highlighted the alliance between “the public sector and the private sector” for the reactivation of the audiovisual industry and pondered the federal nature of the program that reaches 24 jurisdictions: “Of course we can do these things because there is support from the National Government for culture. This Ministry tripled its Budget. We went from 6 billion pesos to an execution of 18 billion pesos to attend to the emergency”.
“Now we are coming out of (the pandemic) and we will always be grateful, because it was not magic, for the vaccination and the care that the doctors, the nurses, the nurses have given us. This program accounts for that, leaving assistance to go towards production and work. Of course they are going to criticize us, but it is not new,” said the national official.
In addition, he asked “work hard to defend specific assignments” so that “INCAAthe libraries, the theater and the INAMU have their funds” for its vital importance for “Argentine culture”, while highlighting the role of the “present State as a motor to promote all production”.
In front of an auditorium packed with representatives of the audiovisual industry and others participating virtually, the minister pointed out that “audiovisual production is flourishing throughout the country, and sometimes with amazing quality” and asked to take advantage of this “extraordinary opportunity” offered by El Renacer to “raise quality levels” in content.
“We are capable of doing it in harmony with the private sector and with those screens that suffered from having been criminally ripped out of the Ministry of Education. Encounter Channel and paka paka, two successful experiences. In the face of all that damage we will be reborn and rebuild”, Bauer said, referring to the scrapping that those official signs had during the management of former President Mauricio Macri.
In this sense, Zapesochny argued that the sector “is owed a lot and surely with this it is not enough and much more is needed, like many of the other sectors that have been severely hit in the last six years, between the macrismo and the pandemic “and added that the objective of the Government is “mobilizing the audiovisual industry, mobilizing culture and thousands of jobs, because behind each one of those jobs there are families, and work always generates hope”.
“The name of Renacer has been a success at a time when things seemed so difficult after so much illness and darkness. Turning the cameras back on and getting the equipment working really brings light. Culture always brings light on societies. Our purpose is to continue working so that more cameras are turned on, so that our public media become stronger every day”, he pointed out.
He also announced that in the coming weeks there will be news about Open Digital Television (TDA) about “more recovered antennas and transmitters, and a new federal signal that is going to be put into operation” because “there must be more and more screens” in the framework of a “social policy that restores and establishes rights to Argentines to have access to communication content like any person who can pay a cable subscription.”
“We want our screens to be filled with good and better content and to represent all Argentines, from the north to the south, from east to west.. And that it not only pass here through the Capital but that it passes throughout the country because we all want to see each other”, added the Secretary of Media and Public Communication.
For his part, Triten highlighted that the Renacer launches 4,200 jobs that “translate into a lot of things and not only in the dignity of the work that had been lost, but also in the quality of the contents of the screens, screens that tried to scrap” former officials such as Hernán Lombardi who a few days ago said “about this contest that they did not have screens, and indeed they are going to have them through Canal Encuentro, Paka Paka, Public TV, Cont.ar and Cinema. ar”.
“He says it because his work had to do with the scrapping of those signs. When we took over Paka Paka’s management, we had eight colleagues, I meet twelve people, DeporTV in the same situation. When they say there was no place for this content, it is because their role was that of destruction and in our case we are building”, he pointed out.
