In the last few hours, the Cuban MSME Dclick Soluciones presented OrishIA, a tool with Artificial intelligence designed to break the current dynamics of customer service on the island.
The novel application came to light in the context of the Havana International Fair, which for the first time places Artificial Intelligence as one of its five central thematic axes and which has brought together more than 80 AI tools created in Cuba by state and private companies.
Closing sales, managing shifts or sending emails
Prepared to respond 24 hours a day, first with artificial intelligence and, if the machine fails or the user requests it, the platform immediately passes to a human operator, according to a report from Cubadebate.
Andy Ruenes Cabrera, the company’s AI specialist, explained to the media that OrishIA unifies WhatsApp, Instagram, Messenger and WeChat messages into a single point.
Although it starts with automatic responses using customer data, it is programmed to detect its own errors. “When the AI starts to hallucinate, the customer may feel the need to talk to a human operator,” explained Ruenes Cabrera.
However, the change is instantaneous, when a phrase like “I want to talk to someone” is enough or after two or three failed answers.
Everything is recorded and the company that chooses OrishIA can review each conversation, understand why someone abandoned a hotel reservation or a shopping cart and adjust the service. In addition to serving, the platform closes sales, manages shifts, sends automatic emails and launches marketing campaigns without manual intervention.
OrishIA is designed for any business, from the Havana Electric Company to virtual storeshotel chains or airlines. In that sense, Loidel Barrera Rodríguez, another of those responsible, said that they are looking for alliances in Fihav with already existing e-commerce and service systems.
The hybrid model It drastically reduces costs, since the machine covers most of the work and people are only activated when necessary.
Dclick, known for creating customized technological solutions, places with OrishIA a tool that combines the speed of artificial intelligence with the security of human attention, designed especially for the Cuban market, where connectivity and resources are very limited.
The first stand dedicated to AI
The first national stand dedicated to this technology at Fihav 2025 groups the solutions into four lines: Industry, Smart City, Art and Education, and Health, with the participation of at least five provinces.
Recently, the Vice Minister of Communications, Ailyn Febles, explained that, in a short time, the catalog of AIs on the island was assembled, which will serve as a permanent record of the Cuban ecosystem in this sphere.
In this edition, the Fair itself incorporated multilingual chatbots and automatic translation tools, in addition to sentiment analysis mechanisms, useful for evaluating public perception in real time and generating information for decision-making during the event.
A smart consortium
Starting today, Cuba will have an Artificial Intelligence Consortium, an entity that will bring together universities, state companies and private actors to coordinate developments in that area in the country.
Cuba creates an Artificial Intelligence Consortium with state companies and private actors
Rafael Luis Torralba, president of the United Scientific and Technological Park of Havana, explained to Latin Press that this association was born with 22 founding members and will be formalized this Thursday.
The objective, he points out, is to avoid “isolated efforts.” Likewise, it will make it possible to share knowledge and facilitate participation in regional and global projects.
“A platform like this helps everyone involved know the solutions that the other is developing and can shorten their path,” he said.
Torralba explains that the consortium will be open to new incorporations and that the next big step will be the 2026 Computer Fair, in which they intend to surpass what was presented this week.
The focus is on training our own models with Cuban data—such as the Cecilia project at the University of Havana—so that the AI responds to the “real needs of the country.”
The integration of AI in Fihav is presented as an attempt to reposition the fair, and by extension the country, in a more modern and competitive economic map, according to authorities. The bet comes at a particularly critical time for the country, when the lack of foreign currency limits the ability to finance its own technological development.
