In addition, Disney will present an unprecedented show created especially for León’s 450th anniversary: “Disney Celebrates: Where dreams are borns”, with 48 functions.
Most of the Fair experiences will be free to enter, while the rest will operate under the Línea Cero system, designed to improve control and security.
“There will be 27 days of the Fair where 85% of the content is free, because we have always put people at the center of our decisions,” said Mayor Alejandra Gutiérrez.
Competitiveness and tourism
The León State Fair 2026 is consolidated as a platform for economic competitiveness and tourism promotion for Guanajuato.
One of its pillars is the strengthening of the commercial ecosystem. To this end, the Gastronomic Pavilion was renovated and the Commercial Area dedicated to products with the seal was expanded. Guanajuato Brandin order to project the talent and quality of local production to a mass audience.
In this edition, the Livestock Expo will have an expansion to occupy a space of 5,000 square meters in the Explora Planetarium, with the aim of boosting the competitiveness of the primary sector through high-level exhibitions and competitions, promoting the integration of regional value chains.
Likewise, the tourist dimension is enhanced with the participation of San Luis Potosí as a guest state. Its pavilion, “San Luis Potosí Surrealista”, will offer an exhibition of crafts, gastronomy and products such as craft beer and mezcals, strengthening the collaboration between both states and expanding the cultural and tourist offer of the event.
Innovation, tradition and unique experiences
To reinforce its character as a commercial and tourist platform, the Fair will integrate new elements:
Large-format shows, such as Illusion On Ice — KUANTUM and performances by the Roberts Circus.
Solareón, a 12-meter monumental, interactive Lion that will become the photographic icon of the 450th anniversary.
Strengthened business spaces, such as the Gastronomic Pavilion and the Marca Guanajuato Commercial Zone.
Livestock Expo in a larger space within the Explora Planetarium.
With international shows, cultural experiences, gastronomy and a tribute to the history of the city, the León Fair 2026 is emerging as a world-class event that reaffirms the importance of tourism as an economic engine of the Bajío.
