Johnson Delgado, president of the Venezuelan Federation of Liquor and related (Fevelif), asked Venezuelan beer companies to stop the damage they cause “certain practices and discounts of discounts” in the beer marketing circuit.
“We have clients of years, formal liquormen who bet on the national brand, which are being subjected to commercial discrimination with exclusive discounts and preferential conditions that are only granted to a handful of ‘exclusive clients’ or large volume”, He said, as he said.
Delgado added that these practices create “unsustainable” competition because small and medium liquormen cannot compete in prices with these actors.
Given this, I called the beer companies To avoid deepening this damage.
“Beer is a pillar of our business, and these discriminatory policies are creating a first and second market, destroying the profitability of most of our affiliates and threatening to get them out of the game,” said the union leader.
Criticize the tax burden
Delgado described as “excessive” the municipal tax burden for beer companies, and said that “drowning the profitability” and drives “informality.”
Delgado said they are willing to dialogue with the national and municipal authorities to “guarantee a fair regulatory framework, combat smuggling and review the practices of large companies to ensure equal conditions for all formal liquor trade”.
