With a career in the financial sector and in the design of employability projects for universities in Latin America, Florángela Murcia Torres. He lived in his own flesh the challenges of unemployment. From that experience he created a professional training platform and now presents a book with a direct message: working with cunning and dedicating to living is possible if self -knowledge, action, and a conscious management of talent and time are combined.
What has been your professional career?
I started my working life at 18. That experience not only allowed me to pay my studies, but formed in practice: at 21 I already led teams with people older than me. Later I worked almost two decades in the financial sector and then linked to a university group developing employability programs for universities in Latin America. In that context I understood that many professionals needed clearer tools to manage their professional life and develop soft skills.
After facing unexpected unemployment, I decided to capitalize on that learning. I founded Emploity.com, a virtual courses and conferences on employability. We start supporting universities to strengthen the profile of their graduates, and then expand the offer with business training in soft skills and leadership. We have been growing with this initiative for ten years.
I studied business administration and a MBA. I am testimony that, no matter where you come from, with adequate mentality and proactivity you can build your own advantages. And that is just what I teach: understand that power is in you, not in circumstances.
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According to the book, what does “work with cunning” mean?
It is discovering and taking advantage of your talents, understanding how much they are worth and how to put them into play with strategy. It implies having a clear plan, making decisions with focus and transforming daily work into a source of real progress. It is not just about subsisting: it is prospering.
It also implies understanding that technical is not enough to differentiate yourself. What generates real opportunities are your soft behaviors, features and skills. Working with cunning is to design a life in which work is a tool to fully enjoy all your areas: family, leisure, health, finance, spirituality, culture, couple and more.
What does it mean to “dedicate yourself to living”?
It is to enjoy every day a part of the life that you have designed yourself. It is to take control, cease to be the effect of the environment and become the cause of what happens to you. Get away from the surviving mentality – who lives a day – and the wandering – who has no purpose. Living with cunning is to advance clearly, with well -being and without resignation.
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What is the recipe to achieve both things?
Self -knowledge and action. Believe that you can use your talents from today, with what you have. Learn the skills that the market values and that drive rapid progress. And also understand the relationship with money, overcoming inherited beliefs that limit. All part of rising and assuming the prominence of your story.
Florángela Murcia Torres, author of the book “works with cunning and dedicate yourself to living.”
Courtesy
What does the book propose to put this into practice?
The book has three parts. The first delivery self -knowledge tools: How to discover your purpose, understand your way of working and create an action plan.
The second develops key skills: how to generate competitive advantages, understand organizational behavior and self -process effectively.
The third part focuses on breaking the financial roofs: it is not enough to win well. Many professionals have high income but fragile personal finance. Here it is taught to create sustained stability and growth.
Who is he directed?
Mainly to young people of the Z and Millennial generations, but also to leaders who want to raise their impact and parents who want to offer their children practical tools for the work world.
The book is aimed at young people and leaders to handle their teams.
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Isn’t it easier to apply these concepts now that young people prioritize life-work balance?
That balance is important, but alone it does not generate results. Living with cunning is not being in permanent balance, but knowing how to focus according to the moment and the plan. If you try to advance in eight areas at the same time, progress will be minimal. But if you organize your year, you define priorities and manage your time well, you can make real advances. The organization is key: without it, balance is just an ideal.
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Why does he insist on not waiting at 40? What happens at that stage?
The skills taught by the book are usually acquired late, when companies offer them after years of experience. Many people reach 40 with a high financial and emotional burden: family, credits, studies, responsibilities. At that point, they feel that they can be easily replaced, they depend on a single income and their professional trust begins to stagger.
With this approach, reaching 40 can be the opposite: it is about living that decade with strength, maturity, without fear or anxiety. As fresh fruit, with a clear and solid value proposal.
Within the recipe for professional success is financial education and prosperity.
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What is the silent symptom that slows people, which describes in the book?
The lack of curiosity. Believe that you already know everything or that you cannot change your reality. Resign that others have levers or privileges. Also reactivity: let the environment dictate your life. The antidote is proactivity, self -knowledge and self -criticism: asking himself with honesty how it can be better.
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And how should professional success be interpreted today?
As a combination of enjoyment, purpose and financial freedom. That money on and multiplies. May your day to day make sense. That is real success: to advance clearly towards a full life.
Constance Gómez Guasca
Portfolio journalist
