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January 2, 2023
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The strategy of Chile Vamos: RR.SS. They affirm that they seek to reduce media noise of the Torrealba case with attacks against Irací Hassler

Mayor Irací Hassler and former Mayor Raúl Torrealba have been a central part of the digital conversation in the last week on Twitter. Although the milestones that give rise to the peak of conversation during December 22 are completely different, the participating communities have been in charge of carrying out an argument that unites both debates.

social track carried out a study of various keywords associated with Iracií Hassler and Raúl Torrealba, the capture and analysis of data was based on a sample of all the tweets collected between December 22 and 28.

According to the data collected, Irací Hassler received 151,741 mentions on Twitter between December 22 and 28, with a peak of 50,000 on the first day of the analyzed period, while Raúl Torrealba had 70,208 mentions between the same dates.

The strategy of Chile Vamos: RR.SS. They affirm that they seek to reduce media noise of the Torrealba case with attacks against Irací Hassler

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High interaction between users in the debate on Irací Hassler

Although the conversation about Irací Hassler obtained higher indicators for each type of interaction compared to that of Raúl Torrealba, one of the first points that stands out in the analysis is the high level of responses present in the conversation about the current mayoress of Santiago.

What is the reason for this important difference? The different figures of the political world linked to the ruling party supported Hassler after the draft resolution promoted by representatives of Chile Vamos last week.

The interactions of these sources generated a reaction from the opposition digital community, which was activated to question the different displays of support. The deputies Lorena Pizarro, Emilia Schneider and Karol Cariola were the ones that received the most responses within the sample.

The strategy of Chile Vamos: RR.SS. They affirm that they seek to reduce media noise of the Torrealba case with attacks against Irací Hassler

The judicial situation of Raúl Torrealba as the main argument in support of Irací Hassler

On the other hand, politicians and natural users described the initiative of parliaments in Chile Vamos as a strategy to reduce the media noise that the judicial situation of the former community leader of Vitacura is generating, who has been among the main Trending Topics at the national level.

This point is precisely one of the factors that are directly related to the quantitative difference between the two conversations. While Irací Hassler has an active community and has supported his work as mayor of Santiago, the debate on Raúl Torrealba has recorded a minimum of favorable content for the former National Renewal militant during the last seven days, due to the wording of the milestone dominant of your sample.

The strategy of Chile Vamos: RR.SS. They affirm that they seek to reduce media noise of the Torrealba case with attacks against Irací Hassler

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