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September 17, 2022
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The ‘secret friend’ for Love and Friendship, lost strength in Colombia this 2022 according to Fenalco

amigo secreto

Love and friendship very commercial date, to give gifts, chocolates, a dinner, and play the famous ‘secret friend. How much will Colombians spend this year for the celebration?

News Colombia

The famous game of lovers or the secret friend and the tradition of sweetening has been maintained for decades, but in the last four years it has been losing strength, times like today with high inflation, high prices and added to the ‘demands’ of participants may decrease interest in playing.

This same Friday, in different institutions, companies and spaces it was revealed who took whom, and gifts were given.

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However, the secret friend game has been losing steam year after year, especially the last four amid social, health and economic crises.

On the origin of the very popular secret friend in the 19th century, it is also noted that it is due to the American tradition of Secret Santa, related to Christmas because in December some families also do it.

In it, members of a group of friends, family or co-workers randomly select names to become the ‘Secret Santa’.

Although in some parts of the world, this date is celebrated on February 14 and in Colombia, this September 17.

It works the same in times of love and friendship, they carry out the hidden draw and sometimes they even set up a table to capture tastes, which are very different.

Budget

The budget for a good gift for a secret friend can range today, between 30 and 50 thousand pesos, although there are people who invest a little more than 100,000 to look good in front of the other person.

Fenalco It specifies that, for this year, 43% of Colombians plan not to spend more than $50,000 on the gift of Love and Friendship.

  • 38% believe that they will invest between $50,000 and $100,000, and 19% say they will spend more than $100,000.

“The number of intentions to play also decreased, which went from 78% to 68%, compared to the same period in 2021,” indicates a recent survey carried out by that entity.

This also means a decrease in business sales, because on this date, gifts help move the economy.

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