The digital marketing consultant Tabuga expanded its digital intelligence portfolio, providing digital positioning services SEMrush.
He technology entrepreneur Arturo López Valerio said that “in the online positioning (SEO) segment, SEMrush® It is considered the leading platform in competitive intelligence and analytics, considered as a standard for digital positioning management”.
He explained that with this certification the consultant Tabuga expands the portfolio of services for the local market through its division of digital marketing halfbound®.
He added that local companies are giving control over their strategy, planning, creative part and other important tasks to external specialists, therefore they need a reliable tool that can meet their business needs and deliver high-level results.
As explained by the businessman, the platform offers search engine marketing (organic and paid), content marketing, social networks and competition analysis of some of the above issues. “It’s a competitive intelligence automation tool.”
“Through capacity building, we help the marketing departments of companies – who best know their unique needs and their industry – make decisions based on the data provided by the tool,” said López Valerio.
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He highlighted that since 2018, SEMrush® has built a global community of more than 6 million users, including digital marketers, professionals en casa of SMEs and Fortune 500 companies, helping brands and professionals find each other.