The American brand New Balance chose Chile to open its first store with the innovative Urban Community Concept (UCC) format. This space, which combines footwear, accessories and clothes Deportiva, arrives in the country after consolidating in large capitals such as Tokyo, Madrid, London and Paris.
The new sportswear in Chile
The Marina Mall, in Viña del Mar, was the stage selected to receive the first UCC branch in Chili. The election is not accidental: this shopping center is considered a strategic purchase pole in the region, where local visitors and tourists converge. With this opening, the brand adds eight spaces of this type worldwide, reinforcing the importance of Chile in its expansion. There, customers will find a wide range of products and clothes of last collection.
The UCC format differs from other points of sale from clothes for its premium character and for curatorship in its offer. Among the outstanding aspects are included:
- Selection of exclusive footwear products.
- Clothing releases in limited edition.
- International collections under the Made in USA label.
- Spaces designed with global standards.
- Personalized and close to the consumer’s experience.
Pablo San Martín, general manager of Sparta Chile, explained that this opening reflects an effort to deliver a unique proposal in the market. As stressed, the store is designed to show the most representative categories of the firm, with focus on the clothes technical and high performance accessories. For the company, this format strengthens the link with customers and raises the shopping experience at a higher level.
With this inauguration, Chile joins the list of countries where New Balance displays its UCC concept. The firm’s strategy not only aims to sell clothes Sports, but also to build community through the experience in each store. The international design seal, added to the exclusive proposal of limited editions, makes this space become an attraction for both local consumers and foreign visitors.
