The new logo of the brand that will replace McDonald’s in Russia

The chain that will replace McDonald’s in Russia has revealed its new logo, as it prepares to reopen its restaurants from Sunday.

The new branding features a circle and two lines, which appear to represent a hamburger and two fries.

The company has not revealed the name yet of the chain although, as reported, several options have been considered.

Last May, McDonald’s decided to withdraw from Russia due to the war in Ukraine.

The company that runs the business formerly owned by McDonald’s, Sistema PBO, plans to reopen 15 of the restaurants this weekend, according to the Russian state news agency TASS.

“The green background of the logo symbolizes the quality of products and service that our customers are used to,” a company spokesperson told TASS.

In social networks, some users have commented that the new logo still looks like an “M”.

Others consider that the new logo seems to be inspired by the flag of Bangladesh, which also has a dark green background and a red circle in similar tones to that of the new brand.

The company is considering eight potential names for the new chain, according to the Izvestia daily, including “Tot Samyi,” which translates to “the same,” and “Svobodnaya Kassa,” which means “available cash register.”

Neither McDonald’s nor Sistema PBO responded, for the time being, to requests for comment from the BBC.

30 years in Russia

McDonald’s temporarily suspended business in Russia in March, less than two weeks after the country invaded Ukraine.

Last month, he announced that he would leave Russia due to the “humanitarian crisis” and the “unpredictable operating environment” caused by the war.

The company also announced that Alexander Govor, who operated 25 McDonald’s restaurants in Siberia, would take over the chain’s restaurants.

Under the agreement, McDonald’s maintains its registered trademark in Russia. Although the option of repurchasing its restaurants within 15 years is reserved.

Before announcing that it was leaving Russia, McDonald’s had been operating in the country for more than 30 years.

The fast food giant opened its first Russian restaurant in Moscow in January 1990.

Hundreds of customers queued for hours outside the first restaurant on Pushkin Square to try the famous American burger for the first time.

The inauguration was considered a key moment in the opening of the economy of the Soviet Union, when the Cold War was drawing to a close.

Remember that you can receive notifications from BBC World. Download the new version of our app and activate it so you don’t miss out on our best content.

https://www.youtube.com/watch?v=nKqXbSn2ipc

The chain that will replace McDonald’s in Russia has revealed its new logo, as it prepares to reopen its restaurants from Sunday.

The new branding features a circle and two lines, which appear to represent a hamburger and two fries.

The company has not revealed the name yet of the chain although, as reported, several options have been considered.

Last May, McDonald’s decided to withdraw from Russia due to the war in Ukraine.

The company that runs the business formerly owned by McDonald’s, Sistema PBO, plans to reopen 15 of the restaurants this weekend, according to the Russian state news agency TASS.

“The green background of the logo symbolizes the quality of products and service that our customers are used to,” a company spokesperson told TASS.

In social networks, some users have commented that the new logo still looks like an “M”.

Others consider that the new logo seems to be inspired by the flag of Bangladesh, which also has a dark green background and a red circle in similar tones to that of the new brand.

The company is considering eight potential names for the new chain, according to the Izvestia daily, including “Tot Samyi,” which translates to “the same,” and “Svobodnaya Kassa,” which means “available cash register.”

Neither McDonald’s nor Sistema PBO responded, for the time being, to requests for comment from the BBC.

30 years in Russia

McDonald’s temporarily suspended business in Russia in March, less than two weeks after the country invaded Ukraine.

Last month, he announced that he would leave Russia due to the “humanitarian crisis” and the “unpredictable operating environment” caused by the war.

The company also announced that Alexander Govor, who operated 25 McDonald’s restaurants in Siberia, would take over the chain’s restaurants.

Under the agreement, McDonald’s maintains its registered trademark in Russia. Although the option of repurchasing its restaurants within 15 years is reserved.

Before announcing that it was leaving Russia, McDonald’s had been operating in the country for more than 30 years.

The fast food giant opened its first Russian restaurant in Moscow in January 1990.

Hundreds of customers queued for hours outside the first restaurant on Pushkin Square to try the famous American burger for the first time.

The inauguration was considered a key moment in the opening of the economy of the Soviet Union, when the Cold War was drawing to a close.

Remember that you can receive notifications from BBC World. Download the new version of our app and activate it so you don’t miss out on our best content.

https://www.youtube.com/watch?v=nKqXbSn2ipc

;