In addition to that billionaire entered its coffers.
News Colombia.
Amazon has surprised the regional market with the acquisition of approximately 12 % of Rappi’s shares, one of the most important delivery platforms in Latin America. According to Bloomerang reports of September 8, 2025, the transaction would have reached an estimated value of more than 25 million dollars, marking a new chapter in the expansion of the US multinational in the region.
See: 10 million tons of milky? The “millionaire” figure of President Petro unleashes controversy in Japan
Although until now neither Amazon or Rappi They have issued official communications on the details of the agreement, sources close to the process indicate that the operation is part of a strategic alliance designed to enhance the logistical and digital scope of both companies. In this sense, the investment seeks to strengthen Rappi’s technological and operational infrastructure, while allowing Amazon to access a network of users and services already consolidated in key markets in Latin America.
The acquisition occurs in a context in which Amazon seeks to strengthen its position against regional competitors such as Mercado Libre, which currently dominates electronic commerce in several Latin American countries. Through this alliance, Amazon could integrate its services with the Rappi platform, exploring new synergies in areas such as ultra -granted deliveries, prime subscriptions and digital payments.
Rappi, on the other hand, gains significant support by adding one of the world’s most influential technological giants to his list of investors. With operations in countries such as Colombia, Mexico, Peru, Argentina, Ecuador and Chile, the company of Colombian origin could benefit from new financial, technological and logistics capacities to consolidate its leadership in the region.
The movement has also generated expectations about an eventual deeper integration of services between both platforms, something that users could see reflected in improvements in delivery times, joint subscription options, or even access to new products and exclusive benefits. Although for now everything points to a minority participation, Amazon’s interest suggests a long -term commitment to the Latin American market.
In short, this investment represents much more than a simple shareholding: it is a clear signal of the strategic value that Latin America has for Amazon and the increasingly central paper that Rappi plays in the digital ecosystem of the region. We will have to wait for the next months to learn about the true scopes of this alliance and how it will impact the competition and user experience.
It may interest you:
