The marketing department It has become more relevant in recent years, especially after the evolution that the consumer has had. Now users are looking for transparent brands, according to their interests and that offer an environmentally friendly product.
In addition, the marketing area is a area strategic for the companybecause it is in charge of the company’s image and satisfying the needs of a target market, in terms of goods and services.
For this reason, the 2023 Remuneration study of the recruitment agency PageGroup indicates that in senior management, the positions the industry will seek the most during this 2023 will be:
- Gerente general
- Business Unit Director
- Marketing Director
- Board members.
The report also indicates that at the managerial and managerial levels, the most demanded positions will be:
- Marketing manager
- Marketing director
- Business Intelligence Manager
- Growth Marketing Head
- Commercial Marketing Head
Meanwhile, for executives focused on digital marketing, the most demanded positions will be:
- E-commerce manager
- Digital Marketing Manager
- Paid Media Manager
- CRM
- Customer Partner
- Growth Managers.
The industry expects a cwage growth between 10 and 15%compared to 2022 and in the case of marketing applied to electronic commerce, the percentage could reach increases of up to 25 percent.
However, “the amounts received per month, as in any other industry, vary depending on the position and the organization,” said Ricardo Jabes, director of PageGroup Mexico.
Most Wanted Skills
Although each position has certain responsibilities and competence, the most demanded soft skills are: inspirational leadershipstrategic vision, transversal, digital and social media communication.
On the other hand, in hard skills, knowledge of P&L management, of legal operations and compliancethe elaboration of forecast and the management of CRM or the management of relations with clients.
“Of the positions in middle management, it is expected proactivity, leadership, business intelligence and the ability to influence”, highlights the specialist, and in technical skills, companies value financial analysis, continuous training, business generation and lead generation capacity more.
In the case of digital marketing profiles, the most valued technical skills are the CRM management or customer relationship managementknowledge in social networks, experience with platforms and marketplaces, command of English, use of analysis tools, reporting and those related to Google.
Likewise, analytical and numerical thinking, assertive communication, Data orientation, adaptability and agility are the most demanded soft skills.
These leaders are also expected to have hybrid skills, both in strategic thinking combined with the ability to execute, and technical knowledge combined with creative thinking.
“It is valued that executives in the marketing industry know connect to consumer with the brand considering the new digital trends. Managers in this industry must also have the ability to connect employees with the brand, facilitate relationships with partners, and generate the best experiences and value for the customer,” Jabes explained.
