The use of artificial intelligence will become widespread, allowing more precise personalization of financial services.
The financial sector in Latin America is preparing for a transformative 2025.
In recent years, technology has been rapidly transforming various sectors, and the financial sector is no exception. By 2025, the financial sector in Latin America is expected to experience significant evolution, driven by tools such as cloud banking, artificial intelligence and the integration of financial services.
He financial sector in Latin America is preparing for a transformative 2025, driven by the adoption of new technologies that are redefining traditional processes. Among the most notable trends are the rise of cloud banking, the artificial intelligence (AI)cybersecurity, integrated finance and Open Finance 2.0.
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These innovations are not only revolutionizing credit evaluation, but also improving user experienceaccelerating decision-making and optimizing operational efficiency in an increasingly competitive and demanding environment.
Mariano Sokal, co-founder and director of uFlowa technology company specialized in credit automation, explained that financial institutions are at a critical point.
“Institutions can no longer depend on decisions based on isolated information or solutions that require complex installations. The use of technological tools such as cloud decision engines and the implementation of AI in a simple way they are redesigning not only the financial structure, but also the relationship with the client,” he highlighted.
According to a PwC report, 95% of respondents in the banking sector say that in the coming two years will be completely in the cloud, which will allow improvements in decision making, resilience, profitability and customer experience.
Among the key trends that will dominate in 2025, the cloud banking stands out as one of the most important. With most financial processes moving to the cloud, greater agility in data, operations and application management is expected, which will reduce costs and increase scalability. McKinsey projects that this transition could improve EBITDA by 20% to 30%.
Furthermore, the use of artificial intelligence will become widespread, allowing more precise personalization of financial services, improving fraud detection and facilitating the evaluation of credit risks with unprecedented precision.
In turn, the cybersecurity will become a priority to protect financial systems from cyberattacks, which, according to Cybersecurity Ventures, could cost the world $10.5 trillion annually by 2025. Implementation of international security standards, such as ISO/IEC 27001, will be essential to mitigate risks.
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The concept of integrated finance It will also gain strength, with the integration of financial services in non-financial platforms such as social networks and e-commerce, which will allow users to access credit, insurance and investments without having to interact with traditional banks.
Finally, the Open Finance 2.0 It will promote greater collaboration between banks, fintechs, e-commerce and other players in the sector. This model will allow the secure exchange of data through open technologies, such as APIs, promoting a more efficient and transparent financial ecosystem.
Together, these trends are shaping a more inclusive and efficient future for the financial sector in the region, transforming the way institutions operate and offering faster and more accurate solutions to consumers.
Source: Digital Integrated System
