Sernac confirmed that all supermarkets of the country must report the Price Per Unit of Measurement (PPUM) along with the total value of each product. This rule, established by the Ministry of Economy, came into force on September 11 and seeks to allow consumers to compare prices in a fairer and clearer way.
The news that Sernac announced for all supermarkets
The regulation approved through Decree 38/2024 indicates that the obligation applies to all products marketed in the supermarketswhether national or imported. This includes groceries, household items, food, pet supplies, cleaning and personal care products.
The supermarkets They must also include this information on products made up of identical units, such as toilet paper, diapers or feminine towels. Supervision focuses on ensuring that the consumer has access to truthful and visible information when purchasing. He Sernac It has already started inspections in 52 branches in different regions of the country to verify compliance.
Among the units of measurement contemplated by the regulations that must be incorporated by the supermarketsinclude:
- Kilogram (kg) and gram (gr).
- Liter (lt) and milliliter (ml).
- Square meter (m²), square centimeter (cm²), meter (m) and centimeter (cm).
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Sernac explained that the supermarkets with higher sales they had to adapt to the standard from September, while small companies will have an additional period until December. Those with annual income between 2,400 and 25,000 UF are considered small. This margin seeks to facilitate the technological and logistical adaptation necessary to update the labeling and pricing systems.
