The heat wave that occurred in the last four months throughout the country together with the extension of the Now installment purchase plans for household appliances and other products firmly sustained the production and consumption of air conditioners in 2022 and it is foreseen that this The strength of both the industry and the market will remain strong this year.
“During 2022, Argentines demanded 944,000 units of air conditioners to meet their heating and cooling needs”they specified to Télam from the Association of Argentine Terminal Electronics Factories (Afarte), and added that “the national production of this equipment in 2022 carried out in Tierra del Fuego was 1.3 million units”.
The numbers are similar to those of recent years in a sector where “for a decade the offer has been sustained between 1.4 million and 1.5 million units”; the executive director of BGH, Daniel Rosenfeld, told this agency.
He specified that “the market ended with an offer of 1,325 million in 2022”, and added that “in January and February of this year a similar trend is maintained”.
noted that “the market was expected to be smaller, but it did not happen”; and compared that “in 2021 1.4 million units were offered”.
Regarding 2022 and the beginning of this year, he pointed out that “as a result of the heat it caused, everything was consumed”, and he pointed out that “the channel is dry, there are 100,000 units in stock.”
“January 2023 was very good. Strong sales were from October to December. The good fact is that the offer was very similar to that of the previous year,” said Rosenfeld, who also stressed that “the market was around 1.4 million units in 2019”, prior to the coronavirus pandemic.
“January 2023 was very good. Strong sales were from October to December. The good thing is that the offer was very similar to that of the previous year”daniel rosenfeld
The executive affirmed that “without a doubt, installment plans increase consumption”, and remarked that the Now 30 plan that was launched at the end of October “had to do a little more than the previous year” in the sales of these devices. .
“The consumer is very comfortable with the Ahora plans. The industry asked that they not be eliminated because they help consumption to be maintained and the industry to continue its activity on a regular basis”Rosenfeld said.
According to Afarte, “today more than 30 brands of air conditioners are produced in Tierra del Fuego,” and he specified “both international, such as Philco, Midea, Noblex, Hyundai, TCL, Hitachi, LG, RCA, Hisense, Carrier, Samsung, among others; as nationals, such as BGH and Sansei”.
Other major manufacturers, the Newsan group, is responsible for the production of Philco, Noblex, Hisense, LG and SIAM.
“In a general context, the arrival of the heat wave that crossed the country, added to the good mood of consumers at the end of the year and payment facilities such as Now 12, greatly benefited the sale of air conditioners,” he told Télam. Newsan’s Air Conditioning business manager, Diego Gorali, who added that the firm achieved “a market share close to 40%.”
Regarding production, he remarked that “the expectation with which we started the year was widely exceeded, with more than 500,000 units of the 1.4 million produced by the entire industry.”
“We had a great closing of the year. And we estimate a similar 2023. We believe that the heat wave may return, given the climate change that the world is going through. In addition, if discount programs such as Now 12 are maintained and the economic climate improves stabilizes, beyond inflation, we estimate that it can be a great year again,” said Gorali.
“We had a great closing of the year. And we estimate a similar 2023. We believe that the heat wave may return, given the climate change that the world is going through. In addition, if discount programs such as Now 12 are maintained and the economic climate improves stabilizes, beyond inflation, we estimate that it can be a great year again”Diego Gorali
Rosenfeld also estimated that 2023 “will be a good year, similar to 2022 in terms of supply”, and stated that “the industry is solid, the incentives for consumption by the Government will maintain it and there will be weights in the market that will promote consumption”.
The executive highlighted that “in the last 15 years BGH’s investment was US$ 50 million”; and anticipated that “during 2023 we plan to invest around US$ 1.5 million between production plants and distribution centers to produce improvements of all kinds, from security for personnel to modernization.”
Along the same lines, Gorali highlighted that Newsan is “making investments in Ushuaia to develop an exclusive line for the manufacture of Aires Light Comercial, which requires an initial investment of $100 million to develop products in this segment.”
