The America Business Forum 2022 edition was inspired by the #FutureIsNow philosophy. Being an event about leadership, the renowned Scotch whiskey Johnnie Walker had to have its own space: through its characteristic message of “Keep Walking” it strengthened its brand spirit based on progress, innovation and positive decision-making that entail collective improvements.
“’Keep Walking’ is the motto that moves us in our work every day and drives us to develop actions that generate a positive impact on society. Johnnie Walker is engaged to partners around the world, with objectives focused on a long and ambitious career in environmental, social and governance issues”, says Agustín Bensusán, Diageo Country Manager for Uruguay and Paraguay.
In addition to participating as a brand from the essential concept that moves ABF, Johnnie Walker marked its presence through the installation of an exclusive Business Lounge, which event attendees could take advantage of as a co-work space. Through this lounge, which included an exhibition of the brand’s Black label, as well as decoration with key and motivating messages, Johnnie Walker once again promoted collective actions among attendees that seek to break down limits, encourage themselves to do more and think in a more sustainable and inclusive world, in a context that accompanies the accelerated revolution that technology and innovation currently pose to us.
“ABF is an event that reinforces the Keep Walking essence of moving forward, taking bold steps towards progress and a better future. Johnnie Walker is committed to collaborating, promoting collective progress and inviting people to the place where we must walk”, adds Leonardo Appoloni, Regional Marketing Manager.
The seventh edition of ABF brought together personalities from politics, business, entertainment, businessmen, government authorities, NGOs, exponents of culture and leaders in the region. Among the speakers, the ABF had profiles such as Diego Lerner, president of The Walt Disney Company Latin America, María Noel Vaeza, regional director of UN Women for the Americas and the Caribbean, Luis Lacalle Pou, president of the Republic, among others .
In addition to the Business Lounge space, Johnnie Walker put the finishing touch to the day by participating in the closing party of the event. This invited a reflection on the responsibility of the brand in the world, reinforcing its purpose and culture: to celebrate life every day and everywhere.
About Diageo
Diageo is a world leader in the production of high-quality alcoholic beverages, with a collection of brands in the spirits, wine and beer categories. These brands include Smirnoff, Johnnie Walker, Ypióca, Tanqueray, Cîroc, Guinness and Baileys, among others.
Diageo is a multinational company that operates in 180 countries. The company’s shares are listed on the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, its brands and its performance, visit diageo.com. Learn more about responsible drinking at www.DrinkiQ.com/es-uy/. Drink smart. Do not share it with children under 18 years of age.
