FIFA presented today at an event in Los Angeles (USA) the official brand and logo of the 2026 World Cup, which will be held in the United States, Mexico and Canada.
“For the first time in history, an image of the trophy and the year of the tournament are represented in an innovative design language which anchors the emblem for 2026 and beyond,” FIFA explained in a statement.
“Trophy image and year will allow for customization to reflect the uniqueness of each country host while building an identifiable brand structure for years to come,” he added.
The 2026 World Cup already has an official logo. Three years to go. pic.twitter.com/68qpRHfdat
— Gaston Edul (@gastonedul) May 18, 2023
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With Gianni Infantino, FIFA President, at the helm, the world’s top soccer organization held a special event at the iconic Griffith Observatory in Los Angeles attended by ball legends such as former Brazilian striker Ronaldo.
FIFA also launched the “WE ARE 26” campaign, which aims for “communities to play an integral role”. in the next World Cup.
“’WE ARE 26′ is a rallying cry,” Infantino said.
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World Animation 2026 pic.twitter.com/JFD5k6OXDa
— FERNANDO SCHWARTZ #neverunderarms (@fersch_4) May 18, 2023
“It’s a time when three countries and an entire continent collectively say: ‘We are united as one to welcome the world and deliver the greatest World Cup, best and most inclusive ever,’” he added.
2026 will be the first World Cup to have 48 teams instead of the current 32 and the first time that the biggest soccer event on the planet has been held in three countries.
The United States will assume most of the tournament and will have 11 venues of the 16 in total for the World Cup: Seattle, San Francisco Bay Area, Los Angeles, Kansas City, Dallas, Atlanta, Houston, Boston, Philadelphia, Miami, and New York/New Jersey.
Mexico City, Guadalajara and Monterrey will be the venues in Mexico while, on the part of Canada, Vancouver and Toronto were the chosen cities.
