The first store opened in Russia of the former McDonald’s chainlocated in Moscow near the metro station Pushkiskayaafter a closing three months started working this Sunday with the new name of “Vkusno y tochka”, which in Spanish means “Tasty and period”.
The characteristic yellow logo was replaced by two orange stylized stripes representing two French fries accompanied by a red dot.
“We try to do everything possible so that our customers do not notice any difference, neither in the atmosphere nor in taste nor in quality,” said Oleg Parkhayev, director of the company in the Russian territory.
At the same time as that location, the first 15 establishments of the capital network and the Moscow region were reopened.
These are places in the center of Moscow, for example, in Bolshaya Bronnaya, Arbat, Krasnaya Presnia, on Marshal Zhukov Avenue and in other arteries of the city. Other chain restaurants also reopened in Odintsovo, Khimki and in Reutovo.
McDonald’s announced on March 14 the suspension of its operations in Russia due to the special operation in Ukraine. The decision was attributed to the “operational, technical and logistical difficulties” that arose.
Numerous countries condemned the military operation that Russia launched on February 24 to “demilitarize” and “denazify” Ukraine and activated several batteries of individual and sectoral sanctions that seek to raise the cost of the conflict for Moscow.
For the first time restrictions include partial disconnection of Russia from the SWIFT systemthe freezing of its international reserves, the embargo on the importation of some energy agents, as well as the closure of airspace, ports and roads for Russian carriers.
Kirill KUDRYAVTSEV / AFP
The reopening took place in Moscow, this Sunday
According to the Castellum.AI database, Russia is now the country hardest hit by sanctions, ahead of Iran, Syria, North Korea and Venezuela. Since mid-February, more than 7,600 new restrictive measures have been activated in relation to Russia, in addition to the more than 2,750 that were already in force.
Hundreds of companies announced since the end of February the decision to suspend their business in and with Russia.