The content creator has kept silent before the sanction.
News Colombia.
The Superintendence of Industry and Commerce (sic) of Colombia has confirmed a fine of $ 813 million pesos against the influencer Yefferson Cossio and his company Grupo Cossio SAS, for incurring deceptive advertising by promoting the digital course known as the “Cossio Method.”
See: The SIC sanctioned Grupo Cossio SAS for deceptive advertising in the ‘Cossio’ method
According to Resolution 20777 of April 15, 2025, the SIC concluded that the advertising campaigns disseminated by Cossio in their social networks errorly induced consumers, making them believe that they could obtain economic results similar to those of the influencer by acquiring the course.
The SIC confirmed the sanction of $ 813 million to Grupo Cossio SAS for deceptive advertising of the “Cossio” course.
We promote honest and responsible communication to make informed and safe decisions.#Engañosa advertising #Protection Summide #SicdelCambio pic.twitter.com/kxbesqaz36
– Superintendence of Industry and Commerce
(@sicsuper) April 21, 2025
The “Cossio Method” promised buyers to achieve “financial freedom” in a short period, even suggesting that it was possible to recover the initial investment with the publication of a single video. However, the SIC determined that these statements lacked sustenance and constituted a misleading strategy to attract consumers.
The sanction imposed by the SIC not only represents an economic measure, but also establishes a precedent in the regulation of social networks advertising in Colombia. The entity emphasized that public figures must be transparent and truthful in their promotions, avoiding error inducing their followers.
So far, Yeferson Cossio has not issued an official pronouncement regarding the sanction. However, the SIC resolution underlines the importance of digital influencers complying with consumer protection regulations and are responsible in the information they share on their platforms.
This case highlights the growing surveillance of Colombian authorities on the activities of influencers in social networks, especially with regard to the promotion of products or services that may affect the rights of consumers.
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