The Mobyle Engage technology group is betting on artificial intelligence so that companies have a tool that recognizes the emotions of their customers when acquiring their services through give me, digital marketing platform with which companies and institutions can Carry out promotional dynamics to reward and connect with current and potential customers.
Its about “happy meter”initiative that analyzes the mood of the participants of a promotion using the rimage recognition and artificial intelligence that are part of the platform.
Once they analyze emotions, in this case happiness, dDetermines through a score who is the winner based on the percentage of happiness of the smile. You can also analyze other emotions such as surprise, tranquility, fear, sadness, unhappiness, contempt, among others.
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“This technology, which uses unique QR codes created by us, allows companies to validate the participation of thousands of customers in a promotion by analyzing, for example, the image of a can or a certain product. In this case, the brand organizes a promotion where the consumer You must submit a photo of yourself with a can of soda to participate, if the can is not from the brand, it does not participate in the raffle for the different prizes, which in simple words allows optimization of promotions with artificial intelligence”, explains Mauricio Sabogal, Director of Mobyle Engage.
technology too allows you to deliver digital prizes instantly and, in addition, the user has access to campaign data in real time, thus allowing them to make data-based decisions.
With this new technology we can analyze emotions through the recognition of images in parallel for example: approximate age of a person, if he wears glasses, gender and even if he has a massive mustache, analyzing the results in real time and in just seconds. It is an initiative that allows you to experience the use of our platform directly, using some of its components such as email, WhatsApp, QR code, image recognition, artificial intelligence, communication flows (Smartflows), among other functionalities”, he argues. sabogal.
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The artificial intelligence is an opportunity for friendly technology and an example of innovation for organizations that are looking to reinvent their consumer experience with promotions. In this case, GiveMe is revolutionizing the way brands approach their customers, generating a greater impact on the knowledge of this.
